Measuring against the past
In terms of actual campaign measuring, one of the most useful tools is the “compare statistics to another point in the past.” This tool allows you to take any time stretch and compare it to another stretch in the past – be it last week, last month or last year – or before a campaign, during a campaign and after a campaign. While there are any number of reasons to use the Google analytics tool, the easiest and most useful purpose is to show graphical proof of the impact of your efforts promoting and marketing your business.
How does this help me make money?
The smarter you are about what potential customers are looking for, the better you can use your website to make better connections. The better connections you make, the more inquiries you’ll have. The more inquiries you have, the more chances you’ll see to make more money. Each business and each campaign will have different goals and expectations, but having a tool that will help you measure against those expectations in real time is a crucial component to seeing the return on investment for your small business marketing efforts.