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The Marketing Edge - How to create a Facebook lookalike audience

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Do you use Facebook ads as a tool to reach your audience? If so, you may have created audiences that include people of certain demographics – people who meet your business’ target audience. Facebook lookalike audiences are an advanced targeting option that goes beyond the basic interest and demographic targeting functionality. If you choose to create a Facebook lookalike audience, you’ll have the most effective Facebook targeting tool to find your ideal customer.

Lookalike audiences allow you to build and target specific groups using an established source, such as people who follow your page, view your videos, or purchase from you. Facebook takes all the data points of your source audience and finds new, similar people by using a set percentage sample (which you specify) of the population in your chosen country.

  •        Step 1: Open your Facebook Ads Manager and open the Audiences dashboard. To navigate to the Audiences dashboard, click the menu button and click All Tools.
  •        Step 2: Next, click Create Audience and select Custom Audience from the drop-down menu.
  •        Step 3: In the pop-up box that appears, you’ll see four custom audience options. Select Engagement on Facebook.
  •        Step 4: Make a selection. After you’ve created this audience, the option to “Expand your Audience” will appear. Click on the option and you’ll be able to create a Lookalike audience.
  •        Step 5: Create an audience of people based on location.
  •        Step 6: Give the audience a name.
  •        Step 7: Create an ad targeting this new audience.

Another alternative is to upload an email list of your customers to create a Facebook lookalike audience. These steps will help you create a Facebook lookalike audience that will provide your business with a great tool to target the perfect audience.

Did these steps help you? Let us know! We want to assist you with your marketing efforts through straightforward and informative pieces like this. Do you need help setting up a Facebook lookalike audience? Contact Pulse Marketing today for a free 30-minute consultation!


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