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Lindsay Ouellette Lindsay Ouellette
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The Marketing Edge Why good graphic design matters

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Do you remember the last time marketing materials caught your eye? What did they look like? Were they modern and pleasing to the eye? Were they accurate and consistent? Marketing materials and products that are designed well are not only attractive, but effective as well. Over 90% of consumers decide to make a purchase based on an item's appearance, so knowing the elements of good design can help you sell your product or serve to potential consumers.

So what are some of the elements of good design?

Make it timeless. Your business may be over 100 years old, but your marketing materials don't have to look like it. Design trends and methods change with time. By keeping up-to-date and rebranding regularly, you can show potential customers that your business has relevance. To save time and effort, create timeless design elements that leave room for minor changes as years pass.

Pulse recently rebranded and unveiled a fresh, modern logo. Compare our old logo, on the left, to our new logo, on the right.

Make it practical. Everything you create, from digital products to physical ones, has purpose. An item's design should fit its purpose so your consumers find it easy to use and understand. Ease of use is important it helps shape consumers' view of your brand. This is especially true on websites where design elements serve as functional parts. Pulse's uses marketing resources' cover images as functional parts.

Make it pleasing to the eye. Beautiful design is especially important the way your product is presented shapes your consumers' perception. To create a brand image that is pleasing to the eye, use colors, images, and logos that are consistent and simple.

Pulse uses consistent and simple design for our branding. For example, we use the same colors and fonts for our Pulse Academy and Pulse Marketing Agency logos.

Make it accurate. Your marketing materials should be free of design flaws, and grammar and spelling mistakes. To ensure your marketing materials have no distracting errors, a quality control process should be included in your design strategy. Accuracy helps build a positive image of your business that your customers will trust.

Following elements of good graphic design ensures that your brand is presented in the best light possible and helps you create marketing materials that are both effective and recognizable important qualities to sell your product or service to consumers.


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