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Website: pulsemarketingagency.com

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Rethinking your website

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Websites are an absolute in any online business marketing strategy. More people than ever are using the internet as part of their everyday lives, and the ability to search, explore and act at the touch of a button has changed both the ways users look for information and the ways users look for information and the ways they make purchasing decisions. Web-savvy customers choose to educate themselves about the best solutions to their challenges. They search for information when they want it and how they want it and without some kind of online presence, they're almost certain not to find it from your business. 

The good news is that in such a fast-paced, customer-centric arena, a well-integrated website can be a huge marketing advantage. Even if your website isn't visitors' first impression of your brand, it's still a central resource tying together all the traffic from your blog, social media, and paid advertising. A successful website engages visitors, educates them and persuades them to become invested customers and it does this by combining key elements of design, content and SEO to create a comprehensive inbound marketing strategy backed by a great user experience.  

If you're feeling like you need to bring your website to the next level, I have a gift for you. My Agency just released a new white paper, entitled 'Rethinking your website: Harnessing the power of inbound marketing to improve sales and build your brand.' 

This white paper provides great tips to help you: 

Find the right platform for your goals and budget

Create a smooth user experience through strategic design and friendly layout

Engage your visitors through strong, enticing content

Inspire conversions with attractive, persuasive lead-capturing tools

Boost visibility with solid SEO

Get your free copy at:

http://www.pulsemarketingagency.com/Marketing-Resources/website-white-paper

Building an effective website is a process, of course, but in the long run the investment pays well. With great design, strong content and strategic lead-nurturing devices, your website becomes more than just an advertisement for your brand: it's a powerful, comprehensive marketing tool. 

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