The Marketing Edge (308)

Your website is your business' home on the internet. It's like a digital storefront the place where people can do some window shopping before they decide if they'll take a step necessary website elements inside to check out what you have to offer.

'It's only November!' you probably said when you saw the words 'Social media marketing for the holidays.' Yes, it's only early November, but guess what that means? There are only a few days left until Thanksgiving, and barely a month and a half until Christmas; you should take advantage of every single one of those days for your holiday marketing especially when it comes to social media.

We know how difficult it is to get a small business on its feet. When you're first starting out, marketing details might be the least of your worries, but with a strong start, you can make a real difference in the way your small business is perceived by the public.

Wednesday, 02 November 2016 12:45

The Marketing Edge Investing in responsive web design

Written by Shelby Hartin

You're in a rush and need to pay an important bill. Your laptop is at home, you're waiting in line for lunch, but you really need to get this taken care of. You pull out your cell phone, open your browser, and type in your bank's URL, only to find that their website is an absolute mess on your cell phone's screen.

Through engaging, relevant content, an email campaign can educate and engage your audience with special offers, news, and information; however, cutting through the clutter is hard. There are 205.6 billion emails sent every day, and 40 percent of adults report that they never read marketing emails a somewhat discouraging statistic.However, when done correctly, email marketing can be a very profitable marketing tool. According to Hubspot, 'for every $1 spent, email produces an average $38 return.' Hubspot also reports that email delivers a purchase rate three times higher than social media.

Is your goal to more effectively market your nonprofit? Your nonprofit is similar to a for-profit business in that selling your cause is one of the most important parts of your development. Potential donors are the lifeblood of nonprofits without them, your organization can't survive.

Are you a brand new business owner? Sometimes, navigating the marketing waters can be difficult. Maybe you've made some mistakes along the way. Check out this list of common marketing mistakes that new businesses make - and what you can do to fix them.

Video is the most consumed medium on the Internet. In fact, there are over1 billion users on YouTubealone, while both Facebook and Snapchat report 8 billion daily video views. These numbers are growing constantly and businesses are responding withover 60 percent using video as a marketing tool.Videos used for marketing are more than just advertisements. Demonstrations, tutorials, and other videos can have a place in your marketing strategy if you pick the right type and platform.

Wednesday, 28 September 2016 12:04

The Marketing Edge Why good graphic design matters

Written by Lindsay Ouellette

Do you remember the last time marketing materials caught your eye? What did they look like? Were they modern and pleasing to the eye? Were they accurate and consistent? Marketing materials and products that are designed well are not only attractive, but effective as well. Over 90% of consumers decide to make a purchase based on an item's appearance, so knowing the elements of good design can help you sell your product or serve to potential consumers.

An email marketing campaign can help you build a relationship with your current and prospective customers. For your campaign to be effective, the information you are sending out needs to be relevant to the recipient, and worth the read.

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