Admin

The Marketing Edge (308)

If you’re a business owner in Greater Bangor, you’ve probably experienced the friendly reception from locals when you open your doors for the start of the business day. Bangor is a great place to live, for children to grow up, and for starting a business. Because we’re such a tight-knit community, it’s important for small business owners to get involved with local networking events and organizations. Thankfully, there are quite a few to choose from.

Is your product or service primarily meant for children 13 years of age or younger? If so, you may have hit an ethical wall that has made you question whether it’s appropriate to market to young, impressionable minds. According to a study done by the University of Wollongong, “there are questions about the ability of children so young to understand advertising and its intent and not be deceived and manipulated by it. Experts say that children don't understand persuasive intent until they are eight or nine years old and that it is unethical to advertise to them before then.”

Social media is powerful. According to the PEW Research Center, seven-in-ten Americans use social media. Social media use blossomed from only five percent in 2005, to about 50 percent in 2005, and finally 69 percent today. It’s not just popular with individuals – businesses have taken to social media in every imaginable way possible, using various platforms, from Facebook and Twitter to Snapchat and Pinterest, to market their product or service. The best thing about using social media that there are plenty of inexpensive marketing options for businesses on a tight budget.

Here are five to get you started: 

Do you want more visitors to see your website?

At Pulse Marketing, we’re always thinking of new ways to drive traffic to our home page, but our tried and true method is simple and effective: blogging. 

Have you ever been scrolling through products on Amazon only to leave the page without purchasing the item you were interested in? According to CMO. by Adobe, “online shopping retail sales are predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012.” There’s a good chance you’ve bought something online before, but if you’re the kind of person who likes to browse and abandon your search without purchasing anything, you may have come in contact with retargeting advertisements. 

Providing customer service was once about speaking to someone in person at your place of business or providing a phone number for customers to call if they needed assistance. A quick flip through the phonebook or a glance at the sticker on the back of a product could provide someone with a direct line to your business or a physical address to visit so they could get their questions answered.

A couple walks through the door of your restaurant, are greeted warmly by your host or hostess, seated promptly, receive excellent customer service, and are delighted by the dishes you’ve quickly placed in front of them for their meal. What that couple doesn’t know is that you’re fully staffed, fully stocked, and don’t have many customers – a confluence of factors that contribute to a wonderful dining experience. Much to your delight, they both leave glowing online reviews.

If you use social media channels for marketing your business, staying on top of new features that are consistently rolled out for platforms such as Facebook and Instagram is important. Facebook bought out Instagram in 2012, and since then the popular photo sharing application has gone through a rebrand and introduced new and helpful features to users. Facebook is always introducing new things as well, whether they be for personal accounts or business accounts.

Here are a few new Facebook and Instagram features that you should take advantage of:

When it comes to marketing strategy, there are multiple ways to present your business to the public. One of those ways is through content marketing.

A great website should always start with a solid foundation. If you’re a new business owner and you’d like to start creating a website, or if your site is just outdated and you need a fresh presence on the web, a content management system (CMS) will provide the tools you need to keep your site updated and effective.

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
Page 5 of 22

Advertisements

Website CMS and Development by Links Online Marketing, LLC, Bangor Maine