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Quinn and Christina Paradis opened Hero’s Sports Grill and Entertainment Center in 2009. They saw a need in the region and liked the idea of sports bar chains in the area, so they decided that they would bring the idea to a local platform. Even though many doubted them at first, they have made Hero’s Sports Grill and Entertainment Center a beloved local sports bar to residents of greater Bangor and beyond.

Hero’s has been our client since 2015 and we greatly value their business. We also believe that our clients have invaluable advice for others who are considering opening a business in greater Bangor. That’s why we’re starting a client spotlight and asking people like Quinn and Christina to answer some questions about their business challenges and triumphs, their marketing advice, and what they would tell others who are hoping to open a business.

Here’s what Christina Paradis of Hero’s had to say: 

Fall is officially here, and for many retailers, this heralds the beginning of the 2017 holiday season. According to Fortune Magazine, Americans spent $8.4 billion dollars on Halloween alone in 2016, but even that was just a drop in the bucket compared to more than $1 trillion dollars spent on the most celebrated holidays in America – Thanksgiving, Christmas, and Hanukkah.

Wednesday, 04 October 2017 10:55

The Marketing Edge – 5 holiday email marketing ideas

Written by Ally Scott

December is fast approaching, but there’s still plenty of time to prepare your business for the holiday season. One way you can do this is by creating an email marketing strategy to hopefully increase sales (and goodwill) during this merry time.

Here are a few ways you can engage with your customers this holiday season through email marketing:  

Wednesday, 27 September 2017 11:03

The Marketing Edge - Big Brand Spotlight: GoPro

Written by Shelby Hartin

You’ve got to admit it was an excellent idea to begin with: a small, rugged camera that can be mounted, worn or used to record or photograph millions of different things that would previously have been difficult or impossible to capture. The first HERO from GoPro was launched in 2005 as a 35mm camera, but the camera has since evolved and now comes with a variety of capabilities, including WiFi and Bluetooth connectivity, water resistance, and a touch screen. 

Organic reach on Facebook posts has dipped to an all-time low of 2 percent to 6 percent this year, according to Social Media Examiner. The bad news is that this figure will continue to decline. The good news is that Facebook advertising is fairly inexpensive, simple to set up and manage, and works well (when it’s properly maintained). You’re not alone if you’re wondering how to create content that will entice people to engage and share it, thus improving your organic reach on Facebook. 

Wednesday, 13 September 2017 10:27

The Marketing Edge – The power of nostalgia marketing

Written by Shelby Hartin

Perhaps you’ve felt it before: a wistful affection for a time, place, or feeling from your childhood or from before your time entirely. Nostalgia, a sentimental longing for something of a time gone by, is a feeling most of us probably recognize. Maybe you wish the diner down the street from your childhood home was still open and cooking up those perfect homemade blueberry pancakes, or the toy you loved as a toddler was still being made so you could buy it for your own child. Something you may not know about nostalgia is that it’s more than just a feeling – it’s a powerful marketing tool. Nostalgia marketing, which, according to Forbes, works particularly well with millennials, is a concept that uses our emotions to sell a product or service. 

Did you know that recommendations from friends are the most credible form of advertising among consumers? 

Your website may be your business’ storefront on the internet, but unlike your brick and mortar location, there’s no front door. What I mean by this is that you should expect visitors to land on any page of your website at any time. You may be wondering why that should matter to you. Because visitors can land on any page of your website at any time, it’s important that you ensure each page has elements that will lead the visitor to act. 

Here are five simple ways to improve your website:

You may have seen it before as you’ve scrolled through Facebook or watched a video on YouTube – someone you recognize (maybe one of your favorite food bloggers or a travel guru) touting a certain product by integrating it into their post or video. This is called “influencer marketing” or “influence marketing” and it’s a relatively new concept that uses the power that individuals have on social media to advertise a product or service.

 

Here are three examples to help you get to know what influencer marketing is: 

Do you use Facebook ads as a tool to reach your audience? If so, you may have created audiences that include people of certain demographics – people who meet your business’ target audience. Facebook lookalike audiences are an advanced targeting option that goes beyond the basic interest and demographic targeting functionality. If you choose to create a Facebook lookalike audience, you’ll have the most effective Facebook targeting tool to find your ideal customer.

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