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When talking with the media, credibility is everything.

Your credibility either as an interview subject or calling journalists to pitch or correct a story can have a significant impact on the result.

Credibility doesn’t just happen overnight. Sometimes credibility is simply earned by how you handle yourself in an exchange you deem insignificant.

While you want your website to rank well in Google, you also want to make sure that the traffic coming to your website sees something valuable and meaningful when they get there.

How? Here are some basic tips on how to create pages of content that will help you connect better with your prospective customers.

Pop quiz!What do the words “energy” “environment” “guns” “poverty” “civil rights” “taxes” “values” “education” and “terrorism” all have in common?

If your answer was: “Some topics Facebook considers ‘national issues of public importance’ that will require advertiser authorization and labeling for ads targeting the US.” — congrats! You passed! (Visit Facebook for the complete list)

In an effort to increase transparency, those paying to advertise content on “issues of public importance” on Facebook and Instagram will have to prove that the ad purchaser is an actual person with a U.S. mailing address. The ad will also have to include disclosures about who’s paying for it and viewers will be able to access a large quantity of data about it and other posts which are being run.

Bonus question:Does this affect nonprofits, grassroots advocacy groups, news agencies, and other organizations, in addition to clearly political entities and individuals running for office?

Yes. No matter who you are — if part of your social media strategy involves boosting or advertising content (we’ll call them ads) that may fall within the range of topics of importance — your ad could be rejected until someone in your organization goes through Facebook’s authorization process. The authorization process is not immediate, so if this is a way you communicate with targeted audiences, it’s important to be prepared.

Imagine going to a store. Its window displays are gorgeously designed and carefully curated. As you open the spotless doors the lighting changes slightly above you as if in welcome. The music perfectly matches the setting and everything featured is unique, delightful and useful to you. It’s love at first sight.

You select one of the wonderful items and turn it in your hand. You’re thinking of buying it, but there’s no price listed. You search the shelf but there seems to be no tag. Oh well, price is no object for something this useful! You look for a place to make your purchase but there seems to be no counter, no person to take a payment with her phone, no cash register. After searching for ten minutes, you find a friendly employee, but he doesn’t have helpful answers.

Wait, what?

Your contentment comes to a sudden, screeching halt.

When you look online and see stars, many or few, you’re given a unique opportunity for engagement with your customers.

Wednesday, 05 September 2018 11:14

The Marketing Edge - Tips to look like a pro on camera

Written by Brad LaBree

For many people, the idea of appearing on camera is enough to leave them a sweaty, panic-stricken ball of stammering nerves. After all, you didn’t get into this business to be an actor. No one said anything about speaking in articulate sentences on a high definition camera and sharing that footage publicly!

Well … not until now.

You’ve got yourself a killer marketing plan and a fancy budget spreadsheet. Maybe your logo is modern and eye-catching. Perhaps you’re blogging and utilizing video on your social media platforms.

But are you really leveraging your brand’s identity?

In this series, we’ll cover what your brand is, how you go about defining it, and how you can leverage that brand to outshine your competition.

I recently saw a quote (it was unattributed, but if it was you, good going!) that read, “The power of consistency is profound and underrated.”

It’s so true.

Wednesday, 15 August 2018 12:41

The Marketing Edge - Telling your authentic story

Written by Cary Weston

We all know the story of the “One That Got Away.” We’ve heard it over and over. Whether it’s a tale about your best friend losing that beautiful rainbow trout after a long, sun-dappled day on the water or the Great Big Fish stories that are their own cultural currency, we are drawn to these and other stories.

Getting noticed is hard. When you have exciting news to share, you want everyone to be as enthusiastic about it as you are. Right?

The problem is that any number of the 142,000-plus small businesses in Maine, or 8,000-plus non-profits in Maine, or dozens of State agencies and departments, or hundreds of elected officials on a local, state or regional level might also have exciting news to share.

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