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The Marketing Edge (320)

Tuesday, 19 January 2016 22:29

Six steps to a successful inbound marketing plan for 2016

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To stay on top of current B2B marketing trends, inbound marketing is an essential strategy. Like any other strategy, planning ahead makes it more effective by keeping you and your staff on track to reach your goals for the year. Even if inbound marketing is already part of your overall marketing strategy, it is never too late to make a plan.

Here are six steps to follow to create an inbound marketing plan for 2016:

Learn from the past. Make a list of your marketing campaigns from the past year. Identify the key goals of these campaigns and determine whether or not they were met. From there, you can inform future strategies based on what did or didn't work in the past.

Tuesday, 12 January 2016 22:08

Public relations for beginners

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If you are building your business' brand, you've probably heard the term 'public relations' and been told by your mentors that you need a strategy for it. You may be wondering what exactly is public relations and why it matters. What you need to know is that it is essential to creating and maintaining your business' image to the public through the press or other mediums.

The truth is that public relations is more than just sharing photos and press releases with local media outlets. There are 12 functions that make up public relations:

Tuesday, 05 January 2016 18:36

Five reasons to bet on remarketing in 2016

Written by Lindsay Ouellette

Thanks to analytics programs, today's marketers are more informed about their audiences than ever before. Remarketing allows businesses to 'follow' leads around the internet using strategically placed advertising. Although this is the primary use, there are many others that allow you to personalize your contact with clients and inform your overall marketing strategy.

Here are five ways to use remarketing as part of your marketing strategy in 2016:

Choose where your ads are shown. Remarketing allows you to create lists of visitors to your website. From there, you can follow them where they are going on the Internet. You can choose the types of websites and social media pages to display your ads on. This method can be combined with your other social media marketing to effectively target fellow users.
Choose who sees your ads. Analytics programs allow you to collect information about your clients and potential clients other than their Internet browsing habits. Depending on the products or services you offer, you can choose to target your clients by age, location, gender or any combination of the three. This information can then be used to create a well-researched buyer persona. To learn how to do this check out Pluse Media's 5 Tips to Creating Your CustomerPersona tip sheet.

Thank your customers. Although remarketing is most associated with customers who abandon their online purchases, it can also be used post-purchase. After a customer makes a purchase, you can send them an email thanking them. This can also be helpful in selling the client other products or services related to the purchase in the future.

Give them a test drive. People like to try new things for free. If you offer a subscription service, you can use remarketing to time a trial period for new customers to try it. After the trial is through, you can then send trial participants offers related to the service they tried.
Give them a reminder. People live busy lives and need reminders to keep them on track. If you are hosting an event or offer a service that is part of regular maintenance, like a car wash, you can email your clients to remind them of these events. Many email services offer calendars to help users keep their schedules all in one place, including appointments with you.

Even though it has many uses, remarketing is only a small piece of your overall marketing strategy. To learn how to best market your business in 2016, give Pulse Marketing Agency a call for a free 30-minute consultation today.

Tuesday, 22 December 2015 19:00

Top 10 marketing trends to watch in 2016

Written by Lindsay Ouellette

With a new year comes new trends to follow. Marketing trends are no exception with social media, technology and competitors changing the landscape almost daily. Keeping up with trends is essential to your marketing plan for the new year and beyond. Your staff, your clients and your business as a whole will benefit greatly from following and implementing these trends.

In 2016, your customers will be the focus of more consumer-centered marketing that is expected to become more popular. Collecting information about customers and potential customers is now easier than ever. This information can inform your customer service and marketing strategies.

Tuesday, 15 December 2015 18:14

Plan ahead, stay ahead in 2016

Written by Lindsay Ouellette

The old Scouts' motto is 'be prepared.' This should also be your business's motto when it comes to marketing strategy. With ever-changing technology and a lot of competition, today's marketing world is much like the wilderness that the Scouts face. Your staff, your clients and your business as a whole will benefit greatly from having a set marketing plan.

Here are a few benefits of planning ahead to stay ahead in 2016:

As a nonprofit, the best gift you can give your cause this holiday season is keeping up with marketing trends for the upcoming year. An updated marketing strategy is an effective one that will benefit your organization for years to come.

Here are five ways to make your nonprofit marketing more effective in 2016:

When you think of toll-free numbers, what do you think of? Late night infomercials on television? Your cable company's customer service line complete with hold music? Or do you think of a way to help your business thrive in a nationwide market?

If you sell anything online, a toll-free number is an asset to your business. Even in the age of cell phones, an 800 number gives your business credibility if you are selling items across the country or world. However, if you only serve your community, a local number will give you more recognition in your hometown. With either kind of number, you can have a vanity number that reflects your brand.

Tuesday, 17 November 2015 19:04

Giving Tuesday: a nonprofit's Black Friday

Written by Lindsay Ouellette

The days after Thanksgiving have become holidays in their own right. Black Friday and Cyber Monday are the biggest shopping days of the year, so much so that sales begin long before these days arrive. During this time, nonprofits need to cut through the noise of commercialism to be heard and address the real reason for the season, giving.

In 2012, the 92nd Street Y and the United Nations Foundation in New York City did just that when they came up with Giving Tuesday. Celebrated the Tuesday after Thanksgiving, this day is devoted to giving back through volunteering and charitable donations. Giving Tuesday is on Dec. 1 this year. Although fairly new, this movement is far from grassroots. Over 30,000 organizations participate in this event including big names like UNICEF, Microsoft and Google.

Every year, the holiday season seems to arrive sooner and sooner. Holiday sales and decorations begin to show up in October. Your business needs to keep customers' attention during the holi-daze, and stand out among the many offers they'll be bombarded with.

The old saying 'a picture is worth 1,000 words' is definitely true when it comes to social media visual content. Your customers are attracted to engaging visuals. Social media is a great place to post photos and videos to catch the eye, and the holidays are a great time to do this. Getting your entire staff on board can make for fun and memorable photos. For more great ideas on how to use visual content, check out Pulse Marketing Agency's 2015 Social Media Marketing eBook.

The holidays are coming! And who doesn't love a great dealespecially a great Black Friday or Cyber Monday deal? This time of year isn't only about buying gifts and finding the best prices, but the excitement around searching out the best deal, waiting in those long lines out in the cold on Black Friday, and yes, even cozying up in your PJ's by the fire with your tablet on Cyber Monday. How do you let your customers know they can find the best holiday deals with you?

Here are a few tips on how to get people even more excited about your products and your sales:

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