The Marketing Edge (308)

Tuesday, 20 October 2015 19:46

Are you ready for the holiday season?

Written by Madeline Sim

It may seem a little early to start thinking about the holidays, but for small businesses, it's the perfect time. You want to make sure that you get ahead of the game in your marketing for the holidays because as soon as November hits people are going to begin thinking about the holidays and gifts. When this happens you want to make sure that they immediately think of you and your products!

Here are a few things you can do to make sure you are ready for the holiday season:

Tuesday, 13 October 2015 23:40

Four ways Hootsuite can save you time

Written by Madeline Sim

It's no secret, especially nowadays, that keeping up with your various social media pages is important. This can be hard to do posting every day on up to six different social media sites takes up valuable time!

Hootsuite is a social media dashboard that allows you to manage multiple social media platforms all at once. This means that you can have almost complete access to most social media accounts by logging in to one website. Through Hootsuite, you can post updates and like, comment and share things on your social media pages.

Tuesday, 06 October 2015 17:09

How to Market Your Business on LinkedIn

Written by Madeline Sim

Most of us are familiar with LinkedIn, a social media platform focused on professional networking. Although most of us use LinkedIn to upload our resume and list our skills and qualifications, many of us miss the opportunity to market our businesses, connect with potential customers, influencers, and employees.

Here are a few ways to market your business on LinkedIn:

Tuesday, 29 September 2015 21:08

Rebranding: When is the right time?

Written by Madeline Sim

With one of the top 50 largest companies in the world (Google) unveiling their redesigned logo this month, it seems like an appropriate time to talk about rebranding!

Rebranding is a normal part of any company's life. There comes a time for every company to freshen up their lookwe've seen major companies going through a rebranding process including Coke, Nike, Walmart, Apple and most recently Google. However, it's important to note that rebranding is a big process, and a costly one. It doesn't happen overnight and companies should make sure they're ready for it and doing it for the right reason, so it is actually beneficial to the business.

Tuesday, 22 September 2015 11:44

Celebrating our success story

Written by Cintia Miranda

This week I want to take the opportunity to shamelessly share my success story' with youit's kind of neat, so don't go away just yet!

Nearly seven years ago, I moved to Bangor from Massachusetts with my family because of a job offer my husband accepted. I resigned from a good job, we packed our bags, and we began a new chapter in our lives. If you remember the economy in 2008/2009, finding a job was a luxury and I was just another unemployed professional in America. My business, Pulse Marketing Agency, was born out of the necessity to be employed and contribute to my family's income.

Tuesday, 15 September 2015 22:16

Four easy tips to manage your style guide

Written by Madeline Sim

A style guide is a set of standards for your company's written and design documents. It ensures that you and your employees are representing your brand in the best way possible and that all your marketing materials are consistent. (If you don't have a style guide, read our tips on creating one.)

A style guide can be very time consuming to create, so it is important to make sure that you implement and manage it correctly. This is something that often times get thrown on the back burner (and then forgotten) because you have so many other important projects going on.

Tuesday, 01 September 2015 20:27

A beginner's guide to creating a style guide

Written by Madeline Sim

A style guide is a set of standards designed by you and your company that will enforce specific elements of your brand, including voice of content, colors, fonts, and other design elements. Essentially, it will ensure that your brand is consistent in its messaging across the board. Although a style guide can be time consuming to create, you will be thankful that you have one because it will make your life a million times easier down the road. Ideally, when you are at the point of creating a style guide, you have already decided on a logo, colors, fonts, etc.

Here are the essential elements you'll want to include when creating a style guide:

Tuesday, 25 August 2015 21:52

A quick guide to brand presentation

Written by Madeline Sim

Once you have developed your business brand, it is important to present it using best practices. Presenting your brand in the right way can be easy, as long as you know how to do it, and we've created a short list of some dos and don'ts for you to consider. Without further ado

A quick and easy guide to brand presentation

So you've come up with your business idea, location and products. Think you're done? Not even close! Have you started thinking about building your business brand? What you want to be seen as? Your logo, name, mission and tagline?

Yes, having a business plan is imperative to your success, but a good, consistent brand is just as if not even more essential. A carefully crafted brand image is the foundation on which all other marketing efforts are built. A poorly executed or ill-fitting brand can sabotage an otherwise excellent product or campaign, simply because it fails to resonate with the target audience.

Tuesday, 11 August 2015 14:45

Use consistent branding and be remembered

Written by Madeline Sim

Your business is defined by your brand, or lack thereof. Your brand, essentially who you are, should be designed to help you stand out from the competition.

Stick in consumers' minds

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