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As a nonprofit, the best gift you can give your cause this holiday season is keeping up with marketing trends for the upcoming year. An updated marketing strategy is an effective one that will benefit your organization for years to come.

Here are five ways to make your nonprofit marketing more effective in 2016:

When you think of toll-free numbers, what do you think of? Late night infomercials on television? Your cable company's customer service line complete with hold music? Or do you think of a way to help your business thrive in a nationwide market?

If you sell anything online, a toll-free number is an asset to your business. Even in the age of cell phones, an 800 number gives your business credibility if you are selling items across the country or world. However, if you only serve your community, a local number will give you more recognition in your hometown. With either kind of number, you can have a vanity number that reflects your brand.

Tuesday, 17 November 2015 19:04

Giving Tuesday: a nonprofit's Black Friday

Written by Lindsay Ouellette

The days after Thanksgiving have become holidays in their own right. Black Friday and Cyber Monday are the biggest shopping days of the year, so much so that sales begin long before these days arrive. During this time, nonprofits need to cut through the noise of commercialism to be heard and address the real reason for the season, giving.

In 2012, the 92nd Street Y and the United Nations Foundation in New York City did just that when they came up with Giving Tuesday. Celebrated the Tuesday after Thanksgiving, this day is devoted to giving back through volunteering and charitable donations. Giving Tuesday is on Dec. 1 this year. Although fairly new, this movement is far from grassroots. Over 30,000 organizations participate in this event including big names like UNICEF, Microsoft and Google.

Every year, the holiday season seems to arrive sooner and sooner. Holiday sales and decorations begin to show up in October. Your business needs to keep customers' attention during the holi-daze, and stand out among the many offers they'll be bombarded with.

The old saying 'a picture is worth 1,000 words' is definitely true when it comes to social media visual content. Your customers are attracted to engaging visuals. Social media is a great place to post photos and videos to catch the eye, and the holidays are a great time to do this. Getting your entire staff on board can make for fun and memorable photos. For more great ideas on how to use visual content, check out Pulse Marketing Agency's 2015 Social Media Marketing eBook.

The holidays are coming! And who doesn't love a great dealespecially a great Black Friday or Cyber Monday deal? This time of year isn't only about buying gifts and finding the best prices, but the excitement around searching out the best deal, waiting in those long lines out in the cold on Black Friday, and yes, even cozying up in your PJ's by the fire with your tablet on Cyber Monday. How do you let your customers know they can find the best holiday deals with you?

Here are a few tips on how to get people even more excited about your products and your sales:

The holidays are coming, and who doesn't love a great dealespecially a great Black Friday or Cyber Monday deal? This time of year isn't only about buying gifts and finding the best prices, but the excitement around searching out the best deal, waiting in those long lines out in the cold on Black Friday, and yes, even cozying up in your PJs by the fire with your tablet on Cyber Monday. How do you let your customers know they can find the best holiday deals with you?

Here are a few tips on how to get people even more excited about your products and your sales:

Tuesday, 27 October 2015 18:42

The importance of being authentic

Written by Madeline Sim

Why are you different? We are all essentially selling the same thinga product or a service. Your apples against your competitor's apples are probably very similar. So when it comes down to it, you're not just selling your product but yourself, too.

In today's market, beating out the competition can be a daunting task, especially when there are so many people competing for time and attention. In a world driven by social media, fake interactions and virtual products, what people really desire is authenticity.

Tuesday, 20 October 2015 19:46

Are you ready for the holiday season?

Written by Madeline Sim

It may seem a little early to start thinking about the holidays, but for small businesses, it's the perfect time. You want to make sure that you get ahead of the game in your marketing for the holidays because as soon as November hits people are going to begin thinking about the holidays and gifts. When this happens you want to make sure that they immediately think of you and your products!

Here are a few things you can do to make sure you are ready for the holiday season:

Tuesday, 13 October 2015 23:40

Four ways Hootsuite can save you time

Written by Madeline Sim

It's no secret, especially nowadays, that keeping up with your various social media pages is important. This can be hard to do posting every day on up to six different social media sites takes up valuable time!

Hootsuite is a social media dashboard that allows you to manage multiple social media platforms all at once. This means that you can have almost complete access to most social media accounts by logging in to one website. Through Hootsuite, you can post updates and like, comment and share things on your social media pages.

Tuesday, 06 October 2015 17:09

How to Market Your Business on LinkedIn

Written by Madeline Sim

Most of us are familiar with LinkedIn, a social media platform focused on professional networking. Although most of us use LinkedIn to upload our resume and list our skills and qualifications, many of us miss the opportunity to market our businesses, connect with potential customers, influencers, and employees.

Here are a few ways to market your business on LinkedIn:

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