- 2) Webpages, not websites -The mobile-friendly algorithm is on a page-by-page basis. So, as you begin to update your website to a responsive platform, you'll notice that mobile friendly pages will benefit will rank better.
- 3) Real-time update This is a real-time update, unlike the previous delayed updates from Google reason why April 21 was congenially dubbed 'Mobilegeddon!'
- 4) AdWords won't be impacted The update will only impact your organic listings, not your paid ads. In other words, if your website is very outdated and it will take you a bit to update it, you could still invest in AdWords to make sure your mobile searchers will find you.
According to Matt McGee, editor-in-chief of Search Engine Land, this algorithm update is probably the most significant change that Google has ever made to its mobile search rankings and shouldn't be taken lightly by small businesses. Most big companies have mobile websites that are compatible with Google's new formula. The big hit will be on small businesses that are lacking money or other resources to update their websites.
So, here's my 2015 marketing advice for all small businesses: find money and resources to move your website to a responsive platform, or you'll see a drastic decrease in web visits, which could have a significant impact on your revenue.
