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Cintia Miranda Cintia Miranda
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Website: pulsemarketingagency.com

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Change is inevitable and good for business

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Many wonderful things have happened to me personally this year so far, and we're only in the first quarter!  First, I turned 40 years old in January and I feel like a million bucks never felt happier in life. I have joined an exercise group that motivates me and makes me want to take better care of my heath. I also celebrate my daughter's 10th birthday this month, which is a celebration of 10 more years of my own life as well since I almost didn't make it when she was born. I'm so thankful to have the opportunity to see her grow and become the awesome young lady she is!

This year has also brought me some great business opportunities and challenges, which have required me to make some strategic changes in my agency. I am well used to change as I am an immigrant. My family moved to the United States from Brazil when I was 16 years old, and I didn't know how speak English. Once you go through the crash course of change called 'immigration,' you can basically handle any other type of adjustment in life. In fact, I embrace change.

Change is important for any organization because without it businesses would likely lose their competitive edge and fail to meet the needs of the market. In today's fast-paced business environment, change is simply inevitable.

A business looking to grow needs to be open to challenge the status quo, as well as willing to make the necessary modifications to propel the organization forward. You can always measure the business acumen of a professional by their ability to listen and to take action. No business is perfect (mostly because they're composed of imperfect humans), and there's always room for improvement.

I recently had to completely re-staff my agency that's right, I have a 100 percent brand new team. It sure was scary at first to remember all of the day-to-day minutiae that I had placed in the back of my mind because I needed to concentrate on so-called bigger fish. My trip down memory lane was absolutely invaluable, and I wouldn't have had it any other way.

This somewhat brutal process forced me to look into every aspect of my business and make revisions where I felt necessary. It also gave me the opportunity to listen to my new staff, who gave me some amazing ideas on how to make improvements. I embraced the process wholeheartedly and dedicated myself to it for several long days. 

I am not suggesting that anyone should completely replace their staff at once by any means - that would be insane! What I am trying to suggest is the idea of embracing change. When two of my employees told me that they had found jobs in Portland and were moving there, I had no other choice but to embrace the inevitable. Change doesn't have to happen only when it's inevitable, though; it can happen dailyas long as we welcome it into our lives.

I am happy that both Ian and Erin, who had been with me for a few years, finally got their opportunity to experience life in a bigger city. I am also very happy to have found four amazing professionals whose skills and expertise complement mine. All is well, everyone is happy and my business has never been in better shape. Change is good, very good indeed.

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