Admin

The Marketing Edge (315)

Making presentations to groups is an important and necessary task in many professions, especially in professional and technical service fields.

Doing it right can have a huge impact on your ability to convey a point, educate an audience or win new business.

Doing it wrong can alienate an audience and deliver an unwanted result from all the time, effort and expertise you put into the presentation.

If you find yourself needing to present to a group, especially if you are conveying data, statistics or industry-specific terminology, the following three topics can help you get a greater return on your presentation efforts.

Online reviews have been around for a while now and while most of us know that they are important, we might struggle to articulate why.

But it's pretty simple. Good reviews help persuade potential customers that you are prepared to deliver great products or services.

In fact, a 2014 study found that 88 percent of consumers trust online reviews as much as personal recommendations. That same study found that the more online reviews a business has, the more trustworthy it is deemed.

Consumers read an average of six online reviews before making a decision, so it's important to have a number of online reviews for your business.

Here are some recommendations and best practices that could help.

At Sutherland Weston, we field many questions about using social media in content marketing efforts. They tend to be about which social media channels to use, how to use them and how to make the best use of them. Here are three recommendations we share frequently to help you be more effective.

I like a good metaphor. It makes it easy to translate the often-ethereal nature of web development into something relatable to everyone.

After years of developing sites, I’ve found most business owners don’t care which version of which software I am using to make their awesome new website. They just care about the awesome part. Likewise, many don’t understand why having all the content ready before your website developers touch a single line of code streamlines the process and gives you better results.

When talking with the media, credibility is everything.

Your credibility either as an interview subject or calling journalists to pitch or correct a story can have a significant impact on the result.

Credibility doesn’t just happen overnight. Sometimes credibility is simply earned by how you handle yourself in an exchange you deem insignificant.

While you want your website to rank well in Google, you also want to make sure that the traffic coming to your website sees something valuable and meaningful when they get there.

How? Here are some basic tips on how to create pages of content that will help you connect better with your prospective customers.

Pop quiz!What do the words “energy” “environment” “guns” “poverty” “civil rights” “taxes” “values” “education” and “terrorism” all have in common?

If your answer was: “Some topics Facebook considers ‘national issues of public importance’ that will require advertiser authorization and labeling for ads targeting the US.” — congrats! You passed! (Visit Facebook for the complete list)

In an effort to increase transparency, those paying to advertise content on “issues of public importance” on Facebook and Instagram will have to prove that the ad purchaser is an actual person with a U.S. mailing address. The ad will also have to include disclosures about who’s paying for it and viewers will be able to access a large quantity of data about it and other posts which are being run.

Bonus question:Does this affect nonprofits, grassroots advocacy groups, news agencies, and other organizations, in addition to clearly political entities and individuals running for office?

Yes. No matter who you are — if part of your social media strategy involves boosting or advertising content (we’ll call them ads) that may fall within the range of topics of importance — your ad could be rejected until someone in your organization goes through Facebook’s authorization process. The authorization process is not immediate, so if this is a way you communicate with targeted audiences, it’s important to be prepared.

Imagine going to a store. Its window displays are gorgeously designed and carefully curated. As you open the spotless doors the lighting changes slightly above you as if in welcome. The music perfectly matches the setting and everything featured is unique, delightful and useful to you. It’s love at first sight.

You select one of the wonderful items and turn it in your hand. You’re thinking of buying it, but there’s no price listed. You search the shelf but there seems to be no tag. Oh well, price is no object for something this useful! You look for a place to make your purchase but there seems to be no counter, no person to take a payment with her phone, no cash register. After searching for ten minutes, you find a friendly employee, but he doesn’t have helpful answers.

Wait, what?

Your contentment comes to a sudden, screeching halt.

When you look online and see stars, many or few, you’re given a unique opportunity for engagement with your customers.

Wednesday, 05 September 2018 11:14

The Marketing Edge - Tips to look like a pro on camera

Written by Brad LaBree

For many people, the idea of appearing on camera is enough to leave them a sweaty, panic-stricken ball of stammering nerves. After all, you didn’t get into this business to be an actor. No one said anything about speaking in articulate sentences on a high definition camera and sharing that footage publicly!

Well … not until now.

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
Page 1 of 23

Advertisements

Website CMS and Development by Links Online Marketing, LLC, Bangor Maine