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Deb Neuman Deb Neuman
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Back to Biz - 08/24/11

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In spite of the challenging economic times we live in, businesses in this region and state are so generous when it comes to supporting important community causes and events. Case in point: Last weekend I participated in the Champion the Cure Challenge to raise money to support patient treatment and research at the Lafayette Cancer Care Center in Brewer. I was struck by the long list of businesses on the back of every T-shirt - businesses that gave their time and money to support this worthy cause.

I am not really surprised by this. We live in a community where giving is just part of what we do, a community where people go out of their way to help others. I am so proud and humbled to live in this place. At the event I spoke with an 11-year-old boy who lost his grandmother to cancer and ever since has set about raising money to support the cancer center. He was so inspiring and generous and thoughtful and shy and humble about it all. I had a hard time finding the right words to thank him and encouraged him to not feel as though he is being boastful by telling people about or being recognized for this efforts, but rather to understand that the more people know about him and his selfless efforts to help others, the more they will be inspired to do the same. He inspired me that day.

The same holds true for a business. If you own or work for a business that gives back and supports efforts in your community, don't be shy about promoting that! Too often we fear that people will think it's only a publicity stunt, so we back away from talking about it. But people can recognize genuine efforts to help. The more you talk about and celebrate all that you do to support your community, the more others will follow your lead. The ripple effect and impact of that can't be measured. It's also been proven that morale is boosted when employees work for a business that supports organizations and causes in their community. That can happen in any number of ways - employers can encourage their employees to volunteer, organize fundraising events and so much more.

Whatever you and your employees do to support your community, talk about what you are doing internally and externally. Post it to your website, to social media sites and celebrate the work you do on behalf of the organizations and individuals who benefit from it. The more we do and the more we talk about what we do, the more others will follow our lead. Thank you for all that you do to make a difference!

Last modified on Monday, 12 December 2011 12:14


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