Admin
Shelby Hartin

Shelby Hartin

edge contributor

Website URL:

Providing customer service was once about speaking to someone in person at your place of business or providing a phone number for customers to call if they needed assistance. A quick flip through the phonebook or a glance at the sticker on the back of a product could provide someone with a direct line to your business or a physical address to visit so they could get their questions answered.

A couple walks through the door of your restaurant, are greeted warmly by your host or hostess, seated promptly, receive excellent customer service, and are delighted by the dishes you’ve quickly placed in front of them for their meal. What that couple doesn’t know is that you’re fully staffed, fully stocked, and don’t have many customers – a confluence of factors that contribute to a wonderful dining experience. Much to your delight, they both leave glowing online reviews.

If you use social media channels for marketing your business, staying on top of new features that are consistently rolled out for platforms such as Facebook and Instagram is important. Facebook bought out Instagram in 2012, and since then the popular photo sharing application has gone through a rebrand and introduced new and helpful features to users. Facebook is always introducing new things as well, whether they be for personal accounts or business accounts.

Here are a few new Facebook and Instagram features that you should take advantage of:

When it comes to marketing strategy, there are multiple ways to present your business to the public. One of those ways is through content marketing.

A great website should always start with a solid foundation. If you’re a new business owner and you’d like to start creating a website, or if your site is just outdated and you need a fresh presence on the web, a content management system (CMS) will provide the tools you need to keep your site updated and effective.

There are many tools available to help you manage your social media accounts. There are some that are more useful than others, such as Hootsuite, a platform that allows you to schedule posts on Facebook, Twitter, LinkedIn, and Instagram simultaneously and far into the future. Tweetdeck is much like Hootsuite, but just for Twitter. If you use Twitter for your business, signing into and trying out Tweetdeck may drastically improve the way you tweet. Tweetdeck allows you to do many things that will up your productivity and save you time.

Here are three Tweetdeck basics to get you started:

We can’t resist looking at short videos. Our eyes are naturally attracted to the movement and colors. In fact, Animoto reports that “4 times as many consumers would rather watch a video about a product than read about it.”

If you want your pay-per-click campaign to succeed, you need to consistently monitor and manage it. Because the bidding auction is continuously changing with the addition of new advertisers and keywords, managing these campaigns can require some additional knowledge. There are multiple ways to ensure that your campaign is performing its best.

Here are five tips to help manage your pay-per-click campaign:

Do you have a brand-new website? Ensuring your web pages are optimized for search engines is the first step in the search engine optimization (SEO) process. Choosing relevant keywords, making sure those keywords are repeated through your content, and specifying title tags, meta descriptions and more can give your website a solid foundation to build from, but did you know that there are blogging tips to improve SEO?

High-quality graphic design tools are expensive – there’s no question about that. If you’re a business on a budget, but need great design to help with your marketing efforts, you might be wondering where to find the best free graphic design tools. There are a ton out there, but these stand out from the rest due to their high-quality and lack of subscription fees. 

<< Start < Prev 1 2 3 4 5 6 7 Next > End >>
Page 5 of 7

Advertisements

The Maine Edge. All rights reserved. Privacy policy. Terms & Conditions.

Website CMS and Development by Links Online Marketing, LLC, Bangor Maine