Cintia Miranda

Cintia Miranda

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Tuesday, 28 October 2014 16:49

Get ready for Cyber Monday

Cyber Monday falls on Dec. 2 this year, and online shoppers are already working on their shopping list. How about you, small business owner? Are you ready for the busiest sales day of the year? You better be, or you'll be missing out on sales. Here's a check list to help you get your ducks in a row:

  1. 1) Your website - How easily found is your website? Think about it, the busiest sales day of the year revolves around the internet, so your website is your store and it should be looking splendid (yes, decorate it, too!). Big brands have been working for months now to make sure they show up on the top of search engine page results (SERPs), their best sellers are easily found, and their conversion process is easily completed in just a couple of clicks. If your site is clunky and not easily found, spend some time on it right now (yesterday would have been better) to improve your content, navigation and SEO. Also, it's a good idea to spend some money on Google AdWords to help you generate more traffic to your website. Trust me, people shop online for a reason convenience. They really don't want to work hard to buy from you.
  2. 2) Stock and delivery - If you did well last year on Cyber Monday, you should expect an increase this year as consumers get more adept at using their mobile devices to shop anytime, anywhere. In fact, retailers are expecting sales growth on Thanksgiving Day (while some nap after dinner, others watch football, and many shop!), Black Friday, Saturday, Sunday, Cyber Monday and Tuesday. That's right, six days of sales paradise! Shoppers are armed with their credit cards and primed to buy, but if you run out of stock or fail to deliver on time, your brand will suffer dramatically, so make sure you're ready to shine!
  3. 3) Have a sales plan - Shoppers will be looking for the best deals they can get, so spend some time to figure out how you can be competitive. Here's an example of a six-day promotion to consider:
Tuesday, 21 October 2014 21:54

Why honesty is your best marketing tool

The holiday season means a spike in sales for most businesses. At the same time, though, honesty is never a more powerful marketing tactic. Customers often value a comfortable experience, with a brand they can trust, more than they do product features especially when they're already rushed during a busy shopping season.

How can honesty improve your marketing strategy?

I love this time of the year! Fall is an exciting time the trees are putting on a majestic show for us, Halloween is right around the corner, followed by Thanksgiving, and the Holidays! That's a lot of excitement packed in just a few weeks. For marketers and small business owners, this excitement is ten-fold we're only a few weeks away from Black Friday and Cyber Monday, and planning can make a huge difference on our year-end bottom line.

So buckle down, take a sip of your pumpkin spice coffee, and let's get creative with your social media marketing campaign this holiday season! Here are 10 tips to help you rock this season:

I get really disappointed when I hear a professional (especially someone with a marketing function) tell me that they don't understand or care for search, social media and mobile marketing. Let's face it, whether you like it or not, search, social, and mobile marketing are here to stay and can't be ignored for a simple reason that's how Millennials roll!

It seems like just yesterday that I was listening to my Paula Abdul record (and if you're with me, I bet you're humming 'straight up now tell me'), trying my best to keep my bangs as high as possible with cheap hair spray (diligently contributing to the world's ozone layer problem) and killing my brain cells watching music videos on MTV and VH1. Meanwhile, babies were coming into this world left and right. These babies, born between 1980 and 2000, now comprise the largest generation by number, 79 million people, with a purchasing power of over $170 billion per year, according to MarketingProfs. Do I have your attention now, or are you still humming Paula Abdul's greatest hit?

With more and more customers turning to online resources for holiday shopping, social media should be an integral part of your holiday strategy. Whether you're currently utilizing a handful of social media channels or just Facebook, it's best to come up with a plan to make sure you are reaching your audience and sharing the right message. We've put together a few pointers that will help your social media strategy go smoothly and, hopefully, profitably this holiday season.

1. Check out your insights. It is very important to see what's working and what's not working in order to make sure your social media messages are resonating with your audience. If you haven't already, go to your insights/analytics page for each social media account and see if there are any patterns that stand out. For instance, does it seem that your posts on the weekend get more likes and comments than those during the week? Are your Tweets using relevant hashtags receiving more retweets and favorites? Are your Instagram photos featuring customers engaging more people than those featuring your staff? The information you can glean from your analytics can be very helpful, but sometimes misleading. Be sure to take all factors into consideration before completely changing your holiday social media strategy. Once you have solid information about how your followers respond to your posts, test your method throughout the season and make changes as necessary. (Not sure where to find your social media analytics? Check out this article).

For a lot of business-to-consumer companies, holiday season is the time of year they rely on to get them through some of the slower months. With just a week separating us from the first day of autumn, now is the perfect time to prepare your employees for your upcoming busy season. Here are three ways your employees should be helping you increase sales this fall:

Customer service

With most people turning to online resources for information on products and services, your web presence is more important than ever. If your website is looking clunky and unprofessional, though, you may be turning customers away. While a complete redesign might be out of your budget, there are still a few ways to modify your website and give it a professional touch without going deep into your pockets. Here are five easy ways to professionalize your website:

Update content often.

Thursday, 11 September 2014 00:05

Marketing challenge: creating compelling content

Years ago (not to date myself), marketers could use the same content over and over for a year or two. A set of great case studies would serve a sales team for a few years in fact, during my MBA program, we learned from case studies that were five years old and still relevant to the topics being covered in class.

Those days, however, are long gone. With the explosion of digital technology in recent years, consumers have become tech-savvy. They can gather information at a glance, switch from one venue to another with the touch of a button and tune out anything that doesn't interest them. Marketers must now strive to keep pace with the constant demand for pertinent, up-to-date content.In fact, content creation has become one of our biggest challenges which may explain why many marketers still struggle with the task.

Wednesday, 03 September 2014 22:55

How to use YouTube to promote your brand

While YouTube is not often the most talked about marketing tactic for a brand, it can greatly complement your marketing efforts by giving your audience an additional channel to absorb your information. In fact, video marketing may become an even greater channel for your brand as online video users are expected to double to 1.5 billion in 2016, according toThe Hayzlett Group. Statistics show that over 1 billion users spend more than 4 billion hours watching YouTube videos each month, which means that maybe now is the time to enhance your brand's YouTube presentation. Here are a few ideas to get your video marketing rolling on YouTube:

Share big news. Delight your followers by giving them insight with video announcements of new store openings, new products, awards or other happenings in your business. Sometimes a video is the best way to give details without requiring too much of your audience's time.

Tuesday, 19 August 2014 20:42

How to use Facebook remarketing

Remarketing has been around for a while now, but many small businesses have been leery to try this somewhat advanced online marketing strategy. Now that Facebook has rolled out its own version of remarketing, though, you don't have to be a Google AdWords pro to reach your recent website visitors. In fact, Facebook has made it pretty easy to get information from your website about recent Facebook users' interactions with your website. Below are three simple steps to begin taking advantage of this new tool:

Step One: Go to Ads Manager in Facebook and click on Audiences on the left side of the page. A form may pop up, but if not, simply select the green Create Audience button and choose Custom Audience from the drop down. Next, choose the type of audience you want to create on Facebook. In this case, you'll want to choose Custom Audience from your Website. Here you can select which of your website pages you want to gather the audience from. You can choose to record anyone who visits your website, or you can track those that visit specific pages. For instance, do you want to target people who have viewed a certain product on your page but didn't purchase it? You are able to define those parameters here.

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