Cintia Miranda

Cintia Miranda

edge contributor

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As this week winds down, we come to the end of our first annual marketing clinic series - Giving Back to Our Community: Free Marketing Guidance for Local Small Business. All of our visitors have come to us armed with questions and ideas, looking for solutions to their most pressing marketing challenges. In particular, many of them have asked about website design. Several of our visitors designed and maintained their own web pages, and while they expressed concern that those pages needed upgrading or enhancing, they lacked the knowledge and tools to do it themselves. Based on their inquiries, Creative Director Ian Marquis has put together a list of pointers to help businesses can get the most from their company websites.

As we enter week three of our first annual marketing clinic series (Giving Back to Our Community: Free Marketing Guidance for Local Small Business), we're continually amazed by the positive attitude our visiting businesses hold toward the New Year. However, though many small entrepreneurs often know where they want to take their businesses in 2013, they aren't always sure how best to get there, or aren't familiar with the tools. To that end, we've put together few helpful tips for any business to create a successful marketing strategy.

This Friday marks the second week of our first annual marketing clinic series: Giving Back to Our Community: Free Marketing Guidance for Local Small Business. We learned from several of our visitors that they were especially concerned with content: revitalizing their websites, creating brochures and reaching out to customers via email. Many small businesses owners simply don't have the time or resources necessary to produce fresh, engaging content for these tasks - despite having a strong purpose and a positive outlook for 2013. To help with this, I have asked Pulse Marketing's content writer and editor Erin Davis to provide a list of quick tips on creating strong content. Here are 10 great content writing tips to put into practice right away:

Every year around this time, our company receives requests from local organizations asking for monetary donations. As a small and young business, it is very hard for us to respond to all of those requests, even though we immensely appreciate the invaluable contributions these organizations make to our society. So this year, we decided to come up with a program to support our local community without compromising our small piggy bank we launched our first annual marketing clinic series: Giving Back to Our Community: Free Marketing Guidance for Local Small Business.

If you're a parent of young children, your little ones are probably starting to think about what they would like to ask Santa to give them for Christmas. Of course, for kids the most important requirement for Santa's gift list is whether or not they've been good this year.

Small business owners are industrious people. We work long days, weekends, holidays, and even while we sleep. For that alone, I think we deserve to be on Santa's 'good' list! However, since Santa has an age limit to his North Pole gifts roster, I have a few ideas for ways that we, diligent small business owners, can reward ourselves during the holiday season.

Wednesday, 14 November 2012 23:30

Marketing lessons from the presidential campaign

I am not big on politics. However, I vote in every single election, and always do thorough research beforehand in order to select the candidates worthy of my vote. I tend to be skeptical of campaign promises and try to look beyond all of the pageantry associated with political candidates. This past election was different, however. The negative competitive atmosphere was so intense that the candidates' motivations became transparent, leaving no doubt as to how far they were willing to go to win.

Wednesday, 07 November 2012 23:26

How does your website measure up?

Once again, I asked our Creative Director Ian Marquis to give me some insights on today's website design and development. Ian handles all creative aspects of Pulse Marketing Agency and is well-versed in this subject.

Today's web is fiercely competitive. Staying relevant is no longer simply a matter of having a website you need to keep a close eye on your competition and see what they are doing, and ensure that your own efforts do not fall behind. And don't think that because you were ahead of the curve a year ago that you are still there today, either. The web is evolving at an ever-increasing pace, and technologies and practices that were once cutting-edge can (and do) quickly become dated.

Thursday, 01 November 2012 12:14

Paving the road to a more profitable 2013

Most of us can probably agree that so far, 2012 has been a better year in most business sectors than the two years prior. In general, although we still have a long way to go before the economy reaches a full recovery, we business owners are feeling less paranoid about spending than we did only two or three years ago. I have noticed that small businesses are now more willing to invest in marketing and other areas of their business that they feel need improvement. Many, if not all, of our clients tell us that they have been significantly busier this year than they were in 2011. The 2012 economic comeback may be slow, but even these small improvements mean that we can start laying the foundation for stronger growth in 2013.

Wednesday, 24 October 2012 21:53

Making the most of your mobile website

It is impossible to deny the continuing growth of mobile computing. Nowadays, more and more people rely exclusively on smartphones, tablets and other mobile devices to browse the web, shop online and stay in touch. I asked my colleague Ian Marquis, creative director at Pulse Marketing Agency, to give some tips to help you ensure that your company's mobile website puts its best foot forward:

Automatically detect mobile devicesOne of the fundamentals of web design is to make things easy for your visitors. What is the point of creating a separate mobile site if users need to hunt for a link or remember a particular URL in order to see it? Configure your website so that it can tell when a visitor is using a mobile device and direct them automatically to your mobile site. Another option is to make your primary website responsive so that it displays optimally on every device regardless of screen size. With either approach, the takeaway is the same: Give your visitor the best experience possible.

It's hard to believe that Halloween is right around the corner. My house is already decorated, my kid has already picked her costume, and we have a ton of candy to give away. And after that, in the blink of an eye, the holiday season will be in full swing. That means a whirlwind of activity, demands and busy schedules for businesses as well as consumers. Here are a few tips to simplify your customers' shopping experience this year (and convert more sales):

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