Dan Cashman

Dan Cashman

edge contributor

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When we announced our video workshop this month it filled up in less than 48 hours – as did the second date we added. We’re not surprised though. Video is a hot topic for 2019, with stats to back it up.

I’ll cut right to the chase: just because you post something on Facebook doesn’t mean everyone will see it.

I’ve run into two situations recently where – I believe – someone thought that because the message was on Facebook, that covered the bases. Because of that, my family missed out on crucial information.

When talking with the media, credibility is everything.

Your credibility either as an interview subject or calling journalists to pitch or correct a story can have a significant impact on the result.

Credibility doesn’t just happen overnight. Sometimes credibility is simply earned by how you handle yourself in an exchange you deem insignificant.

Getting noticed is hard. When you have exciting news to share, you want everyone to be as enthusiastic about it as you are. Right?

The problem is that any number of the 142,000-plus small businesses in Maine, or 8,000-plus non-profits in Maine, or dozens of State agencies and departments, or hundreds of elected officials on a local, state or regional level might also have exciting news to share.


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