Elizabeth Sutherland

Elizabeth Sutherland

edge contributor

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Tuesday, 22 January 2019 20:45

The Marketing Edge - A year of action plans

If you are anything like me, you’ve spent a fair amount of time of the past few weeks reading other people’s thoughts, wishes, and goals for the new year. I like everything I read. And I want to jump on board with every bold goal, idea and vision.

(Well, except for Whole30. I’m not giving up bread or ice cream. Just not going to do it.)

But the harsh reality is that many of those good intentions for 2019 are going to remain unfulfilled. It’s not because of a lack of desire, but a lack of being intentional.

I recently saw a quote (it was unattributed, but if it was you, good going!) that read, “The power of consistency is profound and underrated.”

It’s so true.


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