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When was the last time an engaging video captured your attention?

Maybe you watched one of your favorite chefs share a recipe by capturing the cooking or baking process ingredient by ingredient. Or you went on an adventure with a travel vlogger who had already been to the incredible place where you plan to vacation. No matter the case, video has a way of drawing us in so that we pay attention to the person, place, or product being showcased. Perhaps you’re aware of this and you’ve already created a great video for your business, but how have you used it for marketing?

Here are three ways to use video for marketing if you’ve been wondering how best to get it in front of as many eyes as possible:

Published in The Marketing Edge
Tuesday, 03 July 2012 15:59

Making YouTube work for your business

At one time or another, we've probably all been distracted by a silly video of kittens or a quick 'how to' tutorial. From there, it's easy to find another funny video, and another, until 10 minutes later we find ourselves somewhere far from where we began. Based on 2011 statistics (which have likely changed by now) the average Internet user spends around 15 minutes per day on YouTube, with YouTube videos exceeding 2 billion views per day. Because of this, YouTube can be a great marketing tool provided you're doing it right.

The best part about YouTube is that it's free both for you and your viewers. Also, you can brand your channel with your organization's logo and colors, making it an extension of your website.

Published in The Marketing Edge

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