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Halloween has come and gone, so we all know that it’s just about time for the marketing to start up for the holiday season. If you maintain a Facebook page for your business, you may be wondering how best to get your audience into the holiday spirit.

 

With that being said, here are five Facebook ideas for the holiday season: 

Published in The Marketing Edge

Organic reach on Facebook posts has dipped to an all-time low of 2 percent to 6 percent this year, according to Social Media Examiner. The bad news is that this figure will continue to decline. The good news is that Facebook advertising is fairly inexpensive, simple to set up and manage, and works well (when it’s properly maintained). You’re not alone if you’re wondering how to create content that will entice people to engage and share it, thus improving your organic reach on Facebook. 

Published in The Marketing Edge

Did you know that recommendations from friends are the most credible form of advertising among consumers? 

Published in The Marketing Edge

You may have seen it before as you’ve scrolled through Facebook or watched a video on YouTube – someone you recognize (maybe one of your favorite food bloggers or a travel guru) touting a certain product by integrating it into their post or video. This is called “influencer marketing” or “influence marketing” and it’s a relatively new concept that uses the power that individuals have on social media to advertise a product or service.

 

Here are three examples to help you get to know what influencer marketing is: 

Published in The Marketing Edge

Do you use Facebook ads as a tool to reach your audience? If so, you may have created audiences that include people of certain demographics – people who meet your business’ target audience. Facebook lookalike audiences are an advanced targeting option that goes beyond the basic interest and demographic targeting functionality. If you choose to create a Facebook lookalike audience, you’ll have the most effective Facebook targeting tool to find your ideal customer.

Published in The Marketing Edge

At Pulse, we always suggest that our clients post regularly to their social media profiles. But what does “regularly” mean? On Facebook, you should post three times per week, at minimum. It’s preferable is you post twice per day, seven days per week. Keeping up with a schedule like and brainstorming new post ideas can be difficult.

That’s why we’ve put together this list of seven post ideas for Facebook. 

Published in The Marketing Edge

Social media is a great tool to use if you hope to connect with prospective customers. You can share product information, testimonials, photos, and more. Past, present, and future customers can engage with your social media profiles by liking your post on Facebook, retweeting your tweet on Twitter, commenting on your Instagram photo, or watching your videos on Snapchat. This positive engagement is great for business, but what happens when someone has a negative experience and decides to use your social media profiles to let others know about it? 

Published in The Marketing Edge

Providing customer service was once about speaking to someone in person at your place of business or providing a phone number for customers to call if they needed assistance. A quick flip through the phonebook or a glance at the sticker on the back of a product could provide someone with a direct line to your business or a physical address to visit so they could get their questions answered.

Published in The Marketing Edge

If you use social media channels for marketing your business, staying on top of new features that are consistently rolled out for platforms such as Facebook and Instagram is important. Facebook bought out Instagram in 2012, and since then the popular photo sharing application has gone through a rebrand and introduced new and helpful features to users. Facebook is always introducing new things as well, whether they be for personal accounts or business accounts.

Here are a few new Facebook and Instagram features that you should take advantage of:

Published in The Marketing Edge

We can’t resist looking at short videos. Our eyes are naturally attracted to the movement and colors. In fact, Animoto reports that “4 times as many consumers would rather watch a video about a product than read about it.”

Published in The Marketing Edge
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