As the world becomes more digitally oriented, it’s easy to assume that print is dead and useless when it comes to marketing. That couldn’t be farther from the truth. Even though digital marketing is an extremely successful way to market your business, you should consider a few things if you’re planning to cut print from your plan. Marketing is a balancing act and knowing where to invest can either spell out success or failure for your strategy.

Published in The Marketing Edge

When was the last time an engaging video captured your attention?

Maybe you watched one of your favorite chefs share a recipe by capturing the cooking or baking process ingredient by ingredient. Or you went on an adventure with a travel vlogger who had already been to the incredible place where you plan to vacation. No matter the case, video has a way of drawing us in so that we pay attention to the person, place, or product being showcased. Perhaps you’re aware of this and you’ve already created a great video for your business, but how have you used it for marketing?

Here are three ways to use video for marketing if you’ve been wondering how best to get it in front of as many eyes as possible:

Published in The Marketing Edge

As the end of the year approaches, you may be creating your 2018 marketing plan or even polishing up a final version to share with your employees. Whatever the case, using data from reliable marketing sources to create and/or refine your plan will ensure that you’re using the right platforms and methods to reach your target audience. Content marketing is one method to consider as you form your plan. Content marketing involves creating sharable content that doesn’t explicitly promote or sell a product, but promotes interest in a product or brand. Using content marketing in your marketing plan will help you provide customers with useful resources that position you as a reliable source of information when it comes to information about the product or service you provide.

Because content marketing is a useful marketing method, we visited Hubspot’s website to see what their research had to say about content marketing as we enter 2018. Here are five content marketing statistics to consider: 

Published in The Marketing Edge

Paid search advertisements are a form of marketing within the sponsored listings of a search engine. These can be charged in one of two ways: by paying each time your ad is clicked or each time your ad is displayed. Pay-per-click, also known as PPC, is the most common form of paid search advertising and charges advertisers each time their ads are clicked, while cost-per-impression charges advertisers each time their ad is displayed.

Paid search advertisements are an effective way to market your business online, but if you’re not sure how they work, how to set them up or how to track their effectiveness, this is for you! 

Here are the three key points to know:

Published in The Marketing Edge

There are over two billion internet users on Earth. In the United States, 88 percent of adults in have a cell phone, 57 percent have a laptop, 19 percent own an e-reader and 19 percent have a tablet, per the PEW Research Center.

Published in The Marketing Edge

BANGOR After three years at their current Exchange Street location, Pulse Marketing Agency announced that it will be moving into a new office at 34 Penn Plaza, across from the Bangor Mall on Feb. 1, 2016. The move comes as the agency is rapidly expanding. In the past two years, the agency's staff size and business volume has tripled requiring additional the office space. The agency is expecting to see continued rapid growth over the next few years including doubling its current staff size and expanding its service footprint to outside the State of Maine.

Published in Press Releases

In years past (not to date myself), marketers were often able to reuse the same marketing content over and over for a year or two. A set of great case studies would serve your sales team for a few years. Even during my MBA program, we learned from case studies that were five years old and still relevant to the topics being covered in class. However, those days are long gone. Today, marketers struggle to create strong, relevant and current content. I would even venture a guess that content creation is one of the biggest challenges we face nowadays as marketing professionals.

Most organizations have some sort of email newsletter, blog, or social media presence. However, the majority lack the most important ingredient: relevancy. I often subscribe to peer-written newsletters and blogs looking to learn from them, only to find myself unsubscribing within a month or two. A disappointing majority of the sources I encounter lack both expertise and relevant content, which in turn can be detrimental to their brands.

Published in The Marketing Edge


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