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A few months ago, I was scrolling through YouTube and landed on a video by a YouTuber that I watch every so often. Her name is Zoe Sugg and she’s a popular United Kingdom-based beauty and fashion vlogger with over 12 million subscribers. She started her video with a friendly “hello, everybody!” much like most of her other videos, but soon after she launched into a passionate plea to her subscribers to celebrate her birthday by donating to a cause that was close to her heart.

Published in The Marketing Edge

You’re four years old and riding in the backseat of your parents’ car. Much to your delight, they plan to stop and grab a quick bite to eat before they bring you to play with a friend. You glance up through the window as the car slows down and see golden arches. You know what those mean!

“McDonald’s!” you say. Whether it has been 20, 30 or even 40 years since you were a small child, you probably still know exactly what those golden arches mean when you see them. Even when you were young, you were probably able to associate the symbol with a happy meal.

Logos are powerful. They can fill you with nostalgia, recognition, and even happiness. More importantly, they tell someone who you are and what you do through thoughtful design and carefully selected imagery. Your logo is only one aspect of your brand, but some would argue it’s the most important part. Creating brand recognition and helping form positive associations with your logo requires consistency, great marketing, and a great logo to start.

Here are a few reasons why forgoing a DIY logo and working with a designer to create your brand is an important choice for your business:

Published in The Marketing Edge

With the advent of spring comes the urge to spruce up, tidy, and fix things within your business that may have been neglected throughout the cold winter. You may already be working away at the interior of your store or meeting with employees about fixing up internal processes to make things run smoother. Your website could also benefit from a nice once-over to ensure everything is running properly within your digital storefront.

Here are some tips to give your website a spring cleaning:

Published in The Marketing Edge

Happy first day of spring! It doesn’t seem like spring with the towering snow banks all around us, but the days are getting longer, the sun is still up after 5 p.m. and many people have warmer weather on their minds. With a new season comes a renewed sense of purpose for some business owners. Many are feeling reinvigorated and ready to tackle the new season with new ideas. If you’re one of those people (or if you anticipate you will be one of those people once the snow melts a little more), you may be searching for helpful marketing ideas to welcome spring.

Here are five ideas to get you started!

Published in The Marketing Edge

As the world becomes more digitally oriented, it’s easy to assume that print is dead and useless when it comes to marketing. That couldn’t be farther from the truth. Even though digital marketing is an extremely successful way to market your business, you should consider a few things if you’re planning to cut print from your plan. Marketing is a balancing act and knowing where to invest can either spell out success or failure for your strategy.

Published in The Marketing Edge

When was the last time an engaging video captured your attention?

Maybe you watched one of your favorite chefs share a recipe by capturing the cooking or baking process ingredient by ingredient. Or you went on an adventure with a travel vlogger who had already been to the incredible place where you plan to vacation. No matter the case, video has a way of drawing us in so that we pay attention to the person, place, or product being showcased. Perhaps you’re aware of this and you’ve already created a great video for your business, but how have you used it for marketing?

Here are three ways to use video for marketing if you’ve been wondering how best to get it in front of as many eyes as possible:

Published in The Marketing Edge

As the end of the year approaches, you may be creating your 2018 marketing plan or even polishing up a final version to share with your employees. Whatever the case, using data from reliable marketing sources to create and/or refine your plan will ensure that you’re using the right platforms and methods to reach your target audience. Content marketing is one method to consider as you form your plan. Content marketing involves creating sharable content that doesn’t explicitly promote or sell a product, but promotes interest in a product or brand. Using content marketing in your marketing plan will help you provide customers with useful resources that position you as a reliable source of information when it comes to information about the product or service you provide.

Because content marketing is a useful marketing method, we visited Hubspot’s website to see what their research had to say about content marketing as we enter 2018. Here are five content marketing statistics to consider: 

Published in The Marketing Edge

Paid search advertisements are a form of marketing within the sponsored listings of a search engine. These can be charged in one of two ways: by paying each time your ad is clicked or each time your ad is displayed. Pay-per-click, also known as PPC, is the most common form of paid search advertising and charges advertisers each time their ads are clicked, while cost-per-impression charges advertisers each time their ad is displayed.

Paid search advertisements are an effective way to market your business online, but if you’re not sure how they work, how to set them up or how to track their effectiveness, this is for you! 

Here are the three key points to know:

Published in The Marketing Edge

There are over two billion internet users on Earth. In the United States, 88 percent of adults in have a cell phone, 57 percent have a laptop, 19 percent own an e-reader and 19 percent have a tablet, per the PEW Research Center.

Published in The Marketing Edge

BANGOR After three years at their current Exchange Street location, Pulse Marketing Agency announced that it will be moving into a new office at 34 Penn Plaza, across from the Bangor Mall on Feb. 1, 2016. The move comes as the agency is rapidly expanding. In the past two years, the agency's staff size and business volume has tripled requiring additional the office space. The agency is expecting to see continued rapid growth over the next few years including doubling its current staff size and expanding its service footprint to outside the State of Maine.

Published in Press Releases
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