Admin

As I scrolled through Facebook prior to the Super Bowl, I noticed a common trend: a few of my friends mentioned they didn’t really care to watch the game and they were only tuning in so they could watch the commercials.

I don’t know about you, but the only time I’ve ever heard someone say they couldn’t wait to watch a commercial was during the Super Bowl. That got me thinking: what is it about these Super Bowl ads that are so popular? Other than being enjoyable to watch, these commercials also offer a valuable lesson for marketers. They can examine why the commercials that end up on the “best Super Bowl commercials” lists published by various news outlets after the Big Game end up there.

We’re not going to make a “best” list because, let’s face it, everyone has a different opinion when it comes to which was best, but we are going to look at three commercials that I’ve heard a lot of feedback about since the Super Bowl, and why they generated so much conversation. 

Published in The Marketing Edge

Did you catch the first part of this story last week? If not, here’s a summary: the Facebook News Feed is changing, and the change means that businesses that use the platform for promoting their brand or advertising will have to rethink their strategy.

According to an article posted in the Facebook Newsroom by Adam Mosseri, Head of News Feed, Facebook will now “prioritize posts that spark conversations and meaningful interactions between people” and “will also prioritize posts from friends and family over public content.” He also wrote in the official Facebook statement that as the updates are made, “Pages may see their reach, video watch time and referral traffic decrease.”

Here’s a list of steps you can take to adjust to this change and make the most of Facebook for your business. 

Published in The Marketing Edge

With a new year comes new trends in the world of marketing. As time goes on we’ve seen incredible shifts in the marketing landscape that have been primarily due to technology. It’s important to stay up to date with what’s working and what’s not when it comes to marketing, which is why we’ve put together three marketing trends to watch in 2018: 

Published in The Marketing Edge

There’s a line snaking out the door, one of your employees called in sick at the last minute and there’s an angry customer asking to speak with the person in charge (that’s you). If you’re a small business owner, you’ve probably had days when it seems like nothing is going right. On days like this (and often others) marketing opportunities are such a low priority that they’re not even on your list. That’s completely understandable - as a small business, we recognize the challenges associated with making your own marketing plan come to fruition. 

Published in The Marketing Edge

As marketers, we’re often asked questions about various topics, from social media advertisements to blogging. A common question that seems to come up time and again spans a few subjects and generally follows these lines: “how often should I…?”

Determining how often you should post to Facebook, blog, or send out an email is tough. You don’t want to spam your customers, but you also don’t want to neglect them or miss out on potential opportunities to sell a product or service. Here are three questions we often get about how often to carry out a marketing tactic, and why that frequency is so important to your business. 

Published in The Marketing Edge

As the end of the year approaches, you may be creating your 2018 marketing plan or even polishing up a final version to share with your employees. Whatever the case, using data from reliable marketing sources to create and/or refine your plan will ensure that you’re using the right platforms and methods to reach your target audience. Content marketing is one method to consider as you form your plan. Content marketing involves creating sharable content that doesn’t explicitly promote or sell a product, but promotes interest in a product or brand. Using content marketing in your marketing plan will help you provide customers with useful resources that position you as a reliable source of information when it comes to information about the product or service you provide.

Because content marketing is a useful marketing method, we visited Hubspot’s website to see what their research had to say about content marketing as we enter 2018. Here are five content marketing statistics to consider: 

Published in The Marketing Edge

As we put Thanksgiving behind us and look toward December holidays and the new year, there are certain brands that are, once again, launching holiday marketing campaigns that lift our spirits.

Each year, I find myself watching Christmas movies in my spare time as I prepare to celebrate with family. Every so often, I’ll catch a spot-on Hallmark commercial that makes me smile, laugh, say “aww” or even shed a tear.

Published in The Marketing Edge

December is fast approaching, but there’s still plenty of time to prepare your business for the holiday season. One way you can do this is by creating an email marketing strategy to hopefully increase sales (and goodwill) during this merry time.

Here are a few ways you can engage with your customers this holiday season through email marketing:  

Published in The Marketing Edge

At Pulse, we always suggest that our clients post regularly to their social media profiles. But what does “regularly” mean? On Facebook, you should post three times per week, at minimum. It’s preferable is you post twice per day, seven days per week. Keeping up with a schedule like and brainstorming new post ideas can be difficult.

That’s why we’ve put together this list of seven post ideas for Facebook. 

Published in The Marketing Edge

Social media is a great tool to use if you hope to connect with prospective customers. You can share product information, testimonials, photos, and more. Past, present, and future customers can engage with your social media profiles by liking your post on Facebook, retweeting your tweet on Twitter, commenting on your Instagram photo, or watching your videos on Snapchat. This positive engagement is great for business, but what happens when someone has a negative experience and decides to use your social media profiles to let others know about it? 

Published in The Marketing Edge
<< Start < Prev 1 2 3 4 Next > End >>
Page 1 of 4

Advertisements

Website CMS and Development by Links Online Marketing, LLC, Bangor Maine