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December is fast approaching, but there’s still plenty of time to prepare your business for the holiday season. One way you can do this is by creating an email marketing strategy to hopefully increase sales (and goodwill) during this merry time.

Here are a few ways you can engage with your customers this holiday season through email marketing:  

Published in The Marketing Edge

At Pulse, we always suggest that our clients post regularly to their social media profiles. But what does “regularly” mean? On Facebook, you should post three times per week, at minimum. It’s preferable is you post twice per day, seven days per week. Keeping up with a schedule like and brainstorming new post ideas can be difficult.

That’s why we’ve put together this list of seven post ideas for Facebook. 

Published in The Marketing Edge

Social media is a great tool to use if you hope to connect with prospective customers. You can share product information, testimonials, photos, and more. Past, present, and future customers can engage with your social media profiles by liking your post on Facebook, retweeting your tweet on Twitter, commenting on your Instagram photo, or watching your videos on Snapchat. This positive engagement is great for business, but what happens when someone has a negative experience and decides to use your social media profiles to let others know about it? 

Published in The Marketing Edge

If you use social media channels for marketing your business, staying on top of new features that are consistently rolled out for platforms such as Facebook and Instagram is important. Facebook bought out Instagram in 2012, and since then the popular photo sharing application has gone through a rebrand and introduced new and helpful features to users. Facebook is always introducing new things as well, whether they be for personal accounts or business accounts.

Here are a few new Facebook and Instagram features that you should take advantage of:

Published in The Marketing Edge

When it comes to marketing strategy, there are multiple ways to present your business to the public. One of those ways is through content marketing.

Published in The Marketing Edge

If you’re new to pay-per-click advertising and want to get started on a campaign for your business, the first and most important step is learning how to do keyword research. Keywords are relevant words to help people find the products or services your business offers.  Your selection of keywords can include a combination of single words and search phrases like “coffee” and “gourmet iced coffee.”

Published in The Marketing Edge

If you’ve already invested time in establishing a social media presence for your business, you’re ahead of the game! The next step is learning how to increase social media engagement, which is easier said than done.

There are many ways to help encourage people to like, comment, retweet, favorite and share your posts. Here are seven to get you started:

Published in The Marketing Edge

You're in a rush and need to pay an important bill. Your laptop is at home, you're waiting in line for lunch, but you really need to get this taken care of. You pull out your cell phone, open your browser, and type in your bank's URL, only to find that their website is an absolute mess on your cell phone's screen.

Published in The Marketing Edge
Wednesday, 07 September 2016 09:12

From Belo Horizonte to Bangor

The story behind Pulse Marketing Agency

BANGOR When Cintia Miranda opened Pulse Marketing Agency in 2009, she operated the business on her own, often meeting clients in a tiny office in the basement of a schoolhouse.

Published in Biz

When you rotate the dial on the radio on your way home from work, turn on your television to watch the local news in the morning or open your local paper to scope out the yard sales in town over the weekend, you're bound to be exposed to advertising.

Published in The Marketing Edge
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