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As the holiday season approaches, businesses are gearing up for some major shopping to begin. There’s one day that stands out above the rest because it’s known for its great deals: Black Friday. Though many condemn the celebration of consumerism that this holiday entails, downtown Bangor has reclaimed Black Friday as its own, celebrating instead the support of small businesses and small business owners with Plaid Friday. Each promotional shopping day will take place on Friday, Nov. 24, so if you’re a downtown Bangor business owner who plans to take part, there’s still plenty of time to make a plan for your promotions.

 

Last year, more than 30 businesses in downtown Bangor participated in Plaid Friday sales, specials and events. It’s still a bit early in the holiday season, so this year’s Plaid Friday event hasn’t officially been announced, but you can bet that preparing ahead of time will give you an edge.

 

Here are five ideas to help you form your Plaid Friday plan: 

Published in The Marketing Edge

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