Pinterest may not be the largest social media platform out there - but it’s quite possibly one of the most valuable for businesses. According to a study by Simply Measured, Pinterest drives more traffic to websites and blogs than Twitter, Linkedin, Google+ or YouTube – and one in five of those visitors will purchase something from that site.
At the same time, however, the platform’s overwhelmingly visual focus poses a challenge for many traditional text-based companies. How can businesses find the optimum balance between trendy eye candy and professional presentation to make the most of Pinterest’s marketing opportunities? Here are a few tips:
Boyfriends and husbands may be noticing that the women in their lives have begun to do art projects or have started cooking new recipes. This is because females all around the world have been spending a lot of time on the new online bulletin board, Pinterest.
Pinterest launched in March 2010, but the number of users didn't begin to spike until 2012. Right now, Pinterest has over 11.7 million registered users and is ranked the 38th most visited site on the Internet according to Alexa Internet rating site. Pinterest users are 80 percent women and aged mainly between 20 and 40.
Pinterest is a fast-growing social platform that can be used to store and share images associated with your brand. It can be also helpful in driving traffic to your website, and can serve as a powerful link building technique to support your current SEO program.
The cool thing about Pinterest is that it is overwhelmingly positive in nature. People don’t pin complaints, or negative interactions - they pin their passions.
According to a research conducted by Internet Marketing Inc, 80 percent of Pinterest’s users are female. Seventy-five percent of all users are between 25 and 54 years of age; they are well educated (85 percent have some level of college education), and with an average annual household income of $50k or more.
So far I’ve managed to steer clear of “Angry Birds” and “Words with Friends.” I’m an avid Facebooker, I have a profile on LinkedIn and I tweet - keeping up with all of that is hard enough. So when my sister showed me her Pinterest page and raved about how much fun it is – I looked the other way. I will NOT be sucked in to another time suck.
But every day I see and hear more about Pinterest, so I thought that it might be a great tool for business owners to promote themselves. I guess I should look into this.
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