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Perhaps you’ve felt it before: a wistful affection for a time, place, or feeling from your childhood or from before your time entirely. Nostalgia, a sentimental longing for something of a time gone by, is a feeling most of us probably recognize. Maybe you wish the diner down the street from your childhood home was still open and cooking up those perfect homemade blueberry pancakes, or the toy you loved as a toddler was still being made so you could buy it for your own child. Something you may not know about nostalgia is that it’s more than just a feeling – it’s a powerful marketing tool. Nostalgia marketing, which, according to Forbes, works particularly well with millennials, is a concept that uses our emotions to sell a product or service. 

Published in The Marketing Edge

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