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Proper business etiquette not only conveys expertise, professionalism, and confidence; it also helps set your company apart from the competition. Appropriate dress, direct eye contact, and a firm handshake all contribute to a successful representation of your brand – but these can all fall flat if they’re not reinforced by appropriate behavior.

To stand a better chance of success, businesses need to be carefully polished as well as highly engaging.

Published in The Marketing Edge

As I scrolled through Facebook prior to the Super Bowl, I noticed a common trend: a few of my friends mentioned they didn’t really care to watch the game and they were only tuning in so they could watch the commercials.

I don’t know about you, but the only time I’ve ever heard someone say they couldn’t wait to watch a commercial was during the Super Bowl. That got me thinking: what is it about these Super Bowl ads that are so popular? Other than being enjoyable to watch, these commercials also offer a valuable lesson for marketers. They can examine why the commercials that end up on the “best Super Bowl commercials” lists published by various news outlets after the Big Game end up there.

We’re not going to make a “best” list because, let’s face it, everyone has a different opinion when it comes to which was best, but we are going to look at three commercials that I’ve heard a lot of feedback about since the Super Bowl, and why they generated so much conversation. 

Published in The Marketing Edge

Did you catch the first part of this story last week? If not, here’s a summary: the Facebook News Feed is changing, and the change means that businesses that use the platform for promoting their brand or advertising will have to rethink their strategy.

According to an article posted in the Facebook Newsroom by Adam Mosseri, Head of News Feed, Facebook will now “prioritize posts that spark conversations and meaningful interactions between people” and “will also prioritize posts from friends and family over public content.” He also wrote in the official Facebook statement that as the updates are made, “Pages may see their reach, video watch time and referral traffic decrease.”

Here’s a list of steps you can take to adjust to this change and make the most of Facebook for your business. 

Published in The Marketing Edge

On Jan. 11, Mark Zuckerberg, co-founder, chairman, and CEO of Facebook, announced a Facebook News Feed change that will affect anyone who uses the platform. The News Feed, a collection of posts, photos, and videos from a Facebook user’s friends, family, and the pages they follow, will go through a significant change over the next few months. Zuckerberg wrote to the Facebook community that this change is meant to help Facebook users have more meaningful social interactions. 

Published in The Marketing Edge

With a new year comes new trends in the world of marketing. As time goes on we’ve seen incredible shifts in the marketing landscape that have been primarily due to technology. It’s important to stay up to date with what’s working and what’s not when it comes to marketing, which is why we’ve put together three marketing trends to watch in 2018: 

Published in The Marketing Edge

There’s a line snaking out the door, one of your employees called in sick at the last minute and there’s an angry customer asking to speak with the person in charge (that’s you). If you’re a small business owner, you’ve probably had days when it seems like nothing is going right. On days like this (and often others) marketing opportunities are such a low priority that they’re not even on your list. That’s completely understandable - as a small business, we recognize the challenges associated with making your own marketing plan come to fruition. 

Published in The Marketing Edge

As marketers, we’re often asked questions about various topics, from social media advertisements to blogging. A common question that seems to come up time and again spans a few subjects and generally follows these lines: “how often should I…?”

Determining how often you should post to Facebook, blog, or send out an email is tough. You don’t want to spam your customers, but you also don’t want to neglect them or miss out on potential opportunities to sell a product or service. Here are three questions we often get about how often to carry out a marketing tactic, and why that frequency is so important to your business. 

Published in The Marketing Edge

According to CMO. by Adobe, total online sales for holiday 2016 were over $90 billion. Online shopping continues to grow, and if you’ve been toying with the idea of an online shopping option for your customers, you should make sure you can provide a few perks to ensure the experience is optimal.

According to Marketing Charts, there are a few things that are important to offer in addition to your online shopping options:

Published in The Marketing Edge

As the end of the year approaches, you may be creating your 2018 marketing plan or even polishing up a final version to share with your employees. Whatever the case, using data from reliable marketing sources to create and/or refine your plan will ensure that you’re using the right platforms and methods to reach your target audience. Content marketing is one method to consider as you form your plan. Content marketing involves creating sharable content that doesn’t explicitly promote or sell a product, but promotes interest in a product or brand. Using content marketing in your marketing plan will help you provide customers with useful resources that position you as a reliable source of information when it comes to information about the product or service you provide.

Because content marketing is a useful marketing method, we visited Hubspot’s website to see what their research had to say about content marketing as we enter 2018. Here are five content marketing statistics to consider: 

Published in The Marketing Edge

Starting your holiday marketing sooner rather than later is always a great idea, but if you’ve procrastinated a bit and hope to get your marketing started soon, there are still some generations that you might appeal to – that’s right, generations! 

Published in The Marketing Edge
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