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Did you catch the first part of this story last week? If not, here’s a summary: the Facebook News Feed is changing, and the change means that businesses that use the platform for promoting their brand or advertising will have to rethink their strategy.

According to an article posted in the Facebook Newsroom by Adam Mosseri, Head of News Feed, Facebook will now “prioritize posts that spark conversations and meaningful interactions between people” and “will also prioritize posts from friends and family over public content.” He also wrote in the official Facebook statement that as the updates are made, “Pages may see their reach, video watch time and referral traffic decrease.”

Here’s a list of steps you can take to adjust to this change and make the most of Facebook for your business. 

Published in The Marketing Edge

Halloween has come and gone, so we all know that it’s just about time for the marketing to start up for the holiday season. If you maintain a Facebook page for your business, you may be wondering how best to get your audience into the holiday spirit.

 

With that being said, here are five Facebook ideas for the holiday season: 

Published in The Marketing Edge

Organic reach on Facebook posts has dipped to an all-time low of 2 percent to 6 percent this year, according to Social Media Examiner. The bad news is that this figure will continue to decline. The good news is that Facebook advertising is fairly inexpensive, simple to set up and manage, and works well (when it’s properly maintained). You’re not alone if you’re wondering how to create content that will entice people to engage and share it, thus improving your organic reach on Facebook. 

Published in The Marketing Edge

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