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Organic reach on Facebook posts has dipped to an all-time low of 2 percent to 6 percent this year, according to Social Media Examiner. The bad news is that this figure will continue to decline. The good news is that Facebook advertising is fairly inexpensive, simple to set up and manage, and works well (when it’s properly maintained). You’re not alone if you’re wondering how to create content that will entice people to engage and share it, thus improving your organic reach on Facebook. 

Published in The Marketing Edge

Do you use Facebook ads as a tool to reach your audience? If so, you may have created audiences that include people of certain demographics – people who meet your business’ target audience. Facebook lookalike audiences are an advanced targeting option that goes beyond the basic interest and demographic targeting functionality. If you choose to create a Facebook lookalike audience, you’ll have the most effective Facebook targeting tool to find your ideal customer.

Published in The Marketing Edge

If you use social media channels for marketing your business, staying on top of new features that are consistently rolled out for platforms such as Facebook and Instagram is important. Facebook bought out Instagram in 2012, and since then the popular photo sharing application has gone through a rebrand and introduced new and helpful features to users. Facebook is always introducing new things as well, whether they be for personal accounts or business accounts.

Here are a few new Facebook and Instagram features that you should take advantage of:

Published in The Marketing Edge

We can’t resist looking at short videos. Our eyes are naturally attracted to the movement and colors. In fact, Animoto reports that “4 times as many consumers would rather watch a video about a product than read about it.”

Published in The Marketing Edge

Reaching people interested in your product or service must be done in steps – the first of which is determining your target audience.

Once you’ve discovered who is most interested in what you offer, connecting with them comes next. To reach potential customers, you don’t have to search high and low. Instead, you can turn to a tool billions of people use every day: Facebook. This popular social media platform has plenty of tools for businesses hoping to reach their target audience. With Facebook advertising tools you can be as broad or as specific as you’d like so you can engage potential customers.

Published in The Marketing Edge

By Lindsay Ouellette

edge contributor

With over 1.5 billion active users, Facebook remains the king of social media. According to Pew Internet Research, almost three-quarters of all internet users are on Facebook. This means that your business needs to be active on this channel in order to reach potential clients. Even though Facebook has moved towards being a social media channel where businesses have to pay to reach their fans, there are still ways businesses can thrive on Facebook without paying for ad space. You must ask yourself if you are doing all you should to reach your customers on Facebook.

Published in The Marketing Edge

Earlier this year, Facebook launched the beta version of a revolutionary search function called Graph Search. Driven by user activity and engagement, Graph Search allows more specialized searches of Facebook information, with results that are personalized for each user based on their friends, behavior and location.

Published in The Marketing Edge
Thursday, 08 November 2012 08:21

The sunny side

When I have downtime, I troll the interwebs where I am involved (in the virtual sense) with a couple of multiples groups online. I've made long-distance friends with several moms of multiples, and we trade tips, ask advice and even swap items (I totally nailed a great deal on a triplet stroller just last week solid).

But one of my friends recently posted about how someone called her fake for posting cute pictures and happy status updates about her life. The notion that someone's life is supposed to precisely mirror their Facebook statuses seems weird to me. With very few exceptions, I don't post pictures of my kids screaming or crying, I don't post pictures of myself looking like a hot mess, I keep my whiny status updates to a minimum (this is subject to debate, I'm sure), and to the untrained eye it may appear that I am just breezing through raising three kids while seamlessly maintaining a job and household. Let me just say, ha!

Published in Edge Staff Mom
Wednesday, 08 August 2012 17:11

You're NOT on Facebook!?

The looks from my friends sitting around the table were of shock, wonder and a little jealousy as my 40-something friend (we'll call him Jim) confessed to a group of my friends that he is not on Facebook. 'What?' 'You're not in Facebook?' 'Are you serious?' 'Are you OK?' 'How do you do it?' 'How are we supposed to stalk you?' 'How can we tag you in this pic we just took of you?' 'I often wish I wasn't either!' These were just some of the reactions he received when he admitted this in public. The funny thing is that my friend seems to be pretty well adjusted, social, busy, successful and active in spite of the fact that he doesn't spend time on Facebook. Or perhaps he's that way precisely because he doesn't spend time on Facebook. I'll let you ponder that.

Jim, myself and the rest of the group at the table are all busy professionals, business owners, parents, wives, husbands, active in our communities - and we're (mostly) all on Facebook. I like being there. I've found it to be a very useful and fun tool to stay in touch with my friends and family both near and far, and it's a useful tool to promote a business. But there are times when I long for the days before social media - the days when we only knew what was going in the lives of others by actually seeing them, calling them or writing to them.

Published in Local Business
Wednesday, 01 August 2012 16:33

Facebook's stock sinks, so who should buy it?

NEW YORK - Investors are dumping Facebook's stock, spooked by slowing revenue growth, the lack of a financial outlook and plans to spend more money in the coming months.

Are they right?

Only if they are thinking in the short term. Investors can expect Facebook's stock to be volatile for a few years. But analysts say those willing to wait will likely be rewarded someday.

'I view it as a tomorrow stock,' says Christian Bertelsen, chief investment officer at wealth management firm Global Financial Private Capital.

Published in Tekk
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