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December is fast approaching, but there’s still plenty of time to prepare your business for the holiday season. One way you can do this is by creating an email marketing strategy to hopefully increase sales (and goodwill) during this merry time.

Here are a few ways you can engage with your customers this holiday season through email marketing:  

Published in The Marketing Edge

Through engaging, relevant content, an email campaign can educate and engage your audience with special offers, news, and information; however, cutting through the clutter is hard. There are 205.6 billion emails sent every day, and 40 percent of adults report that they never read marketing emails a somewhat discouraging statistic.However, when done correctly, email marketing can be a very profitable marketing tool. According to Hubspot, 'for every $1 spent, email produces an average $38 return.' Hubspot also reports that email delivers a purchase rate three times higher than social media.

Published in The Marketing Edge

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