The U.S. economy is getting better – I can tell. After four dry years, business is finally picking up, and small business owners are able to invest in marketing once again. That is not to say that as a country we’re fully rolling - but there is light at the end of this long recession tunnel.
The best thing about tough economic times is that we are forced to learn how to become more frugal and use our dollars more wisely. This is also true when it comes to marketing your business. 2012 marketing budgets are not at 2007 levels yet, but they have been steadily increasing.
There are many creative ways to effectively stretch your marketing budget in order to gain more exposure. Here are a few ideas to get you started:
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