Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with stakeholders by providing them with information directly suited to their needs and interests and by promoting open communication.
The essence of non-profit marketing is based on relationship marketing, as it emphasizes donor and volunteer retention and satisfaction, helping the organization accomplish their mission and continue their activities.
It’s no secret that a solid development plan forms the backbone of successful nonprofit growth. Outreach makes up a huge part of nonprofit campaigns - but what’s the best way to reach out and engage your target audience?
Modern digital culture offers endless opportunities for communication, and all those options can be overwhelming. That said, most campaigns can build a good starting foundation from some core communication channels.
It’s a common practice for small businesses to bring their marketing efforts in-house. After all, why pay outside agency fees for services you can do yourself with just a little extra time and effort? Unfortunately, many businesses don’t fully realize the time, energy and hidden expenses that even simple marketing projects can involve. For businesses with limited resources, in fact, it can actually cost more to manage these activities in-house than outsourcing it.
Marketing is an ongoing activity (like accounting), not a one-time project. A professional marketer doesn’t just add gloss to a brochure or polish to a sales pitch; they ensure that every component of your marketing strategy – from market research to distribution – is integrated into a strong, consistent program that reaches your target audience and reinforces your brand image. Having a professional handle such an integral part of your business not only saves money by getting the work done efficiently and accurately, but also yields a much higher return on your investment. Here are a few reasons to consider outsourcing your marketing activities to an agency:
Blogging takes regular time and investment, resources which many smaller businesses may not have. However, the benefits of blogging far outweigh the extent of the commitment, especially in today’s customer-centric market. A well-written blog can influence consumers’ opinions and purchase decisions far more than social networks do. Here are a few reasons why you should blog regularly:
1. Blogging is an easy and cost-effective way to build a relationship with your customers. You don’t need to be a graphic designer to create your business blog and share unique, engaging content with a targeted audience. Most blogging platforms are user-friendly and straightforward; some even include calendars to help you keep a regular schedule. What’s more, blogs can reduce marketing costs by combining strategies. They boost SEO, promote brand awareness, engage readers, fuel discussions and comments and guide visitors back to your website – all services that can add up if invested on separate channels.
It may seem obvious that successful business depends on satisfied customers. However, many businesses don’t realize that customer service goes far beyond answering a question or replacing a defective product. Providing great customer service means understanding what’s important to your customers and how well your business performs around those priorities.
Here are just a few ways businesses can go the extra mile to expand their customer service plan to develop effective marketing relationships.
I am a big fan of our local chambers of commerce. I think they do a great job offering numerous benefits to their members and keeping local business owners on top of important, ever-changing issues and trends within our community and nationally. If you’re not a member of your local chamber of commerce, you should consider becoming one – I’m an active member of three local chambers.
Every May, the Bangor Region Chamber of Commerce brings us an amazing opportunity to network and develop new business relationships at their Business Expo. This year the event will take place on May 21 from 11 a.m. to 5 p.m. at the Cross Insurance Center. Here are five reasons why you should attend this year’s Expo:
Google released a mobile friendly update on April 21. In short, the newest algorithm update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results and push outdated pages to the back of the line. If you haven’t updated your website in a while, here’s what you need to know before you jump on it:
- 1) Depth of impact – The update doesn’t impact desktop searches, just tablets, smartphones and other mobile devices. However, most of us own a smartphone and use it for search, which makes being mobile-friendly a top priority for all businesses who haven’t moved their websites to a responsive platform. Google tells us that it will be more significant than both the Panda and Penguin algorithms updates – and both of those were updates of consequence.
According to Global Index, 80 percent of internet users worldwide own a smartphone. Now, take a moment to digest that. We still have massive amounts of people living in poverty in the world, in areas with no clean water or accessible healthcare, and yet the number of mobile connections globally has surpassed the world’s population. Technology is changing at an unprecedented speed, which makes the lives of small business owners feel like an endless rollercoaster ride – right when you think you’re on top of things, it becomes yesterday’s news and you’re right back at the beginning of the learning curve again!
Smartphones have been around since 1992, but only became widely adopted in the early 2000s. From the original IBM Simon to Palm and Blackberry to iPhones and many others available in the market today, nobody could precisely predict when mobile devices would take over desktops and ultimately rule the marketing world.
The year was 1997. I had just landed my first marketing job in Boston and I was super excited. It was a pretty sweet gig and I could not wait to learn everything I could from “the experts.”
My first task was pretty straightforward – I was asked to call the mail list broker and get a lease on a mailing list of 15,000 people in Massachusetts based on a somewhat broad demographic criteria. Done, check. My second task, talk to the design guy and get him to change the date on the previous year’s save-the-date card, and maybe change the color. But wait! I had just come across tons of boxes of said postcards in the storage room and had an amazing, brilliant idea – we should just put a sticker on the date and save on print costs.
As an entrepreneur and a certified business mentor, I’m often asked this question. How do we know if we’re on the right path? How do we measure our daily accomplishments? How do we create a business blueprint that will lead us to a pot of gold?
In my opinion, measuring the success of a business is somewhat personal. Sure, your financial statements will always tell you if you’re stable and sustainable, but is money the only measurement of success?
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