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Wednesday, 01 February 2017 13:52

CoVort brings co-working to downtown Bangor

BANGOR - Lisa Liberatore and Jason Harkins, the co-founders of CoVort, have transformed 49 Main Street from an empty shell to a co-working haven. With financial support from sponsors such as Bangor Savings Bank, Rudman Winchell and Eaton Peabody, CoVort opened shortly after this past Thanksgiving. 

Published in Biz

If you’ve already invested time in establishing a social media presence for your business, you’re ahead of the game! The next step is learning how to increase social media engagement, which is easier said than done.

There are many ways to help encourage people to like, comment, retweet, favorite and share your posts. Here are seven to get you started:

Published in The Marketing Edge

If you’re on Facebook or other social media platforms and have at least a few friends in the millennial generation, you might have noticed that Netflix launched a revival of "Gilmore Girls," a popular television series from the early 2000s.

Published in Biz

We’re well into the holiday season, and many people have their minds set on gifts for their loved ones. Even if you’re a bit behind on your holiday marketing, it’s not too late to reach out to customers about your products and services.

Published in The Marketing Edge
Wednesday, 30 November 2016 14:34

Growing Maine's economy

While growth exists, the state still lags the U.S. economically

Published in Cover Story

There are over two billion internet users on Earth. In the United States, 88 percent of adults in have a cell phone, 57 percent have a laptop, 19 percent own an e-reader and 19 percent have a tablet, per the PEW Research Center.

Published in The Marketing Edge

Your website is your business' home on the internet. It's like a digital storefront the place where people can do some window shopping before they decide if they'll take a step necessary website elements inside to check out what you have to offer.

Published in The Marketing Edge

Through engaging, relevant content, an email campaign can educate and engage your audience with special offers, news, and information; however, cutting through the clutter is hard. There are 205.6 billion emails sent every day, and 40 percent of adults report that they never read marketing emails a somewhat discouraging statistic.However, when done correctly, email marketing can be a very profitable marketing tool. According to Hubspot, 'for every $1 spent, email produces an average $38 return.' Hubspot also reports that email delivers a purchase rate three times higher than social media.

Published in The Marketing Edge

Are you a brand new business owner? Sometimes, navigating the marketing waters can be difficult. Maybe you've made some mistakes along the way. Check out this list of common marketing mistakes that new businesses make - and what you can do to fix them.

Published in The Marketing Edge
Wednesday, 28 September 2016 11:23

LinkedIn adding new features

SAN FRANCISCO LinkedIn wants to become more useful to workers by adding personalized news feeds, helpful messaging 'bots' and recommendations for online training courses, as the professional networking service strives to be more than just a tool for job-hunting.

Published in Biz
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