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A great website should always start with a solid foundation. If you’re a new business owner and you’d like to start creating a website, or if your site is just outdated and you need a fresh presence on the web, a content management system (CMS) will provide the tools you need to keep your site updated and effective.

Published in The Marketing Edge

There are many tools available to help you manage your social media accounts. There are some that are more useful than others, such as Hootsuite, a platform that allows you to schedule posts on Facebook, Twitter, LinkedIn, and Instagram simultaneously and far into the future. Tweetdeck is much like Hootsuite, but just for Twitter. If you use Twitter for your business, signing into and trying out Tweetdeck may drastically improve the way you tweet. Tweetdeck allows you to do many things that will up your productivity and save you time.

Here are three Tweetdeck basics to get you started:

Published in The Marketing Edge
Wednesday, 29 March 2017 12:20

Continued growth for cryptid consortium

Legendary Scottish beast joins YetiFoot footwear company

Published in Biz
Wednesday, 01 February 2017 13:52

CoVort brings co-working to downtown Bangor

BANGOR - Lisa Liberatore and Jason Harkins, the co-founders of CoVort, have transformed 49 Main Street from an empty shell to a co-working haven. With financial support from sponsors such as Bangor Savings Bank, Rudman Winchell and Eaton Peabody, CoVort opened shortly after this past Thanksgiving. 

Published in Local Business

If you’ve already invested time in establishing a social media presence for your business, you’re ahead of the game! The next step is learning how to increase social media engagement, which is easier said than done.

There are many ways to help encourage people to like, comment, retweet, favorite and share your posts. Here are seven to get you started:

Published in The Marketing Edge

If you’re on Facebook or other social media platforms and have at least a few friends in the millennial generation, you might have noticed that Netflix launched a revival of "Gilmore Girls," a popular television series from the early 2000s.

Published in The Marketing Edge

We’re well into the holiday season, and many people have their minds set on gifts for their loved ones. Even if you’re a bit behind on your holiday marketing, it’s not too late to reach out to customers about your products and services.

Published in The Marketing Edge
Wednesday, 30 November 2016 14:34

Growing Maine's economy

While growth exists, the state still lags the U.S. economically

Published in Cover Story

There are over two billion internet users on Earth. In the United States, 88 percent of adults in have a cell phone, 57 percent have a laptop, 19 percent own an e-reader and 19 percent have a tablet, per the PEW Research Center.

Published in The Marketing Edge

Your website is your business' home on the internet. It's like a digital storefront the place where people can do some window shopping before they decide if they'll take a step necessary website elements inside to check out what you have to offer.

Published in The Marketing Edge
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