Posted by

Michelle Fern Michelle Fern
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
edge staff writer


Companies ending distribution of coupons

Rate this item
(2 votes)

EDITOR'S NOTE: (This story is from The Maine Edge's annual April Fools Day edition. As such, you can safely assume that most of it - if not all of it - is totally made-up.) 

NEW YORK In a series of announcements that shocked consumers and advocates across the country, major manufacturers said this week that all were ending their distribution of coupons.

The announcements, timed minutes apart that appeared to some as having been well planned, essentially stated the companies felt the time had come to end the longstanding tradition of couponing, Citing both distribution costs and a desire to push up product margins, the consensus in the announcements by Johnson & Johnson, Proctor and Gamble and several others spelled doom for an industry that distributes over 300 million coupons a year, which last year saved consumers $4.6 billion.

And some are crying foul.

'There appears to be collusion among these companies in ending couponing, and I'm not sure if that's legal,' said William Pletnau, a spokesman for the U.S. Attorney General's office. 'The fact that these announcements were so close together with no knowledge beforehand, it certainly doesn't pass the smell test for us.'

But according to Johnson & Johnson spokesman Brent Islesbeau, the company had planned several years ago to end all coupons by 2012 but continued the program until all suppliers had been notified of the change.

'We had no idea other companies were going to do this,' he said. 'We made our own decision based on metrics that indicated we could no longer support the programs. The fact that others are doing it well, hey, I guess we made the right decision.'

Despite redemptions that are only increasing amid a tight economy, Kraft spokesman Nadal Martinez said couponing was becoming obsolete, as many of those who do so are only doing it for the game versus the actual cost savings that come with it.

'We've been looking at this for a while, and we determined that the average coupon user is of a higher socio-economic group that can afford what we charge for our products,' Martinez said. 'We felt they could afford to pay more but were just playing the coupon game, so we're going to stand by our prices. For those who can't, we had to make the decision on whether we want those customers anyway.'

Such remarks outraged congressional members and consumer advocacy groups, some of which promised to look into the announcements and possibly take legal action.

'If there are anti-trust issues at stake here, it's certainly worth going to court,' said Selma Weatherbee, an activist for the Washington, D.C.-based Consumer Rights advocacy group. 'They just can't wipe out billions of dollars from the economy, most of which affects lower income individuals, and expect to come out of this neat and clean. In my mind, this means war.'

Such anger doesn't faze Kraft's Martinez, who confirmed the company didn't discuss the tactic with others before making their announcement mere minutes after both General Mills and Proctor and Gamble.

'Hey, we didn't start this whole couponing craze of years ago, we were just sucked in by it,' he said. 'But that doesn't mean we can't end it and make you pay more.'


  • Comment Link Frances Wednesday, 21 February 2018 06:43 posted by Frances

    Select from fishing boats, pontoons, and extra.

  • Comment Link Annie Friday, 09 February 2018 18:16 posted by Annie

    I think this is among the most significant information for
    me. And i am glad reading your article. But should remark on some general things, The site style is
    perfect, the articles is really great : D. Good job, cheers

  • Comment Link MiguInnone Friday, 24 November 2017 20:53 posted by MiguInnone

    Levitra Comprare Online Cialis 10mg Nebenwirkungen cialis Cephalexin Same As Ceftin Augmentin Or Amoxicillin For Flu Cialis In Vendita

  • Comment Link Anthony Friday, 08 September 2017 17:40 posted by Anthony

    When some one searches for his necessary thing, thus he/she wishes to be available that in detail, therefore that
    thing is maintained over here.

  • Comment Link Bridget Wednesday, 06 September 2017 01:20 posted by Bridget

    Hi! This post could not be written any better!
    Reading this post reminds me of my previous room mate!
    He always kept talking about this. I will forward
    this article to him. Pretty sure he will have a good read.
    Thanks for sharing!

  • Comment Link Jayne Friday, 01 September 2017 14:51 posted by Jayne

    Hi there, all is going sound here and ofcourse every one
    is sharing data, that's really fine, keep up writing.

  • Comment Link Lilla Monday, 21 August 2017 20:31 posted by Lilla

    Hi there, this weekend is fastidious designed for me, because this point in time i am reading this impressive informative article here at my house.

  • Comment Link Larue Saturday, 19 August 2017 05:53 posted by Larue

    What's up to every one, it's genuinely a pleasant for
    me to go to see this site, it includes valuable Information.

  • Comment Link Katrice Friday, 18 August 2017 04:30 posted by Katrice

    Hi to every , since I am actually eager of reading this weblog's post
    to be updated on a regular basis. It includes fastidious stuff.

  • Comment Link Margherita Friday, 18 August 2017 00:40 posted by Margherita

    It's a shame you don't have a donate button! I'd without a doubt donate to this outstanding blog!

    I guess for now i'll settle for bookmarking and adding your RSS feed to
    my Google account. I look forward to brand new updates and
    will share this website with my Facebook group.
    Talk soon!

<< Start < Prev 1 2 3 Next > End >>

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.


Website CMS and Development by Links Online Marketing, LLC, Bangor Maine