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Hunter March - From YouTube to the big screen

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One of YouTube’s most prolific content creators has had a wild year so far. And it shows no sign of slowing down, with a new movie and game show to add to his resume.

Hunter March has amassed nearly 400,000 YouTube subscribers by creating content compelling enough to keep viewers coming back for more. Whether he’s explaining his morning routine, asking inappropriate questions to moms or answering viewer mail, March says he worries that he isn’t giving enough to his fans, as he seeks to find balance in his intensely busy life.

“Every day I worry that I’m not giving enough,” March told me in a phone interview. “I think I’ve finally found the balance between actually living my life and showing it. That balance is so important.”

March’s voice can be heard in “The Emoji Movie,” a 3D animated comedy, which also includes the voices of James Corden, Patrick Stewart and Steven Wright, among others.

“The writers made it work,” March claims of the concept based on emoji symbols. “I was skeptical at first. You hear about a movie based on emojis and naturally you’re a little skeptical. They brought an intriguing spin to it and made it really funny. To go from writing to YouTube star, and then movies and TV, I just feel incredibly blessed and thankful.”

March is also the host of the new emoji-based game show “Emogenius,” airing Wednesdays at 9 p.m. on the Game Show Network.

“It’s the most fun I’ve ever had as a human being,” March says of the new show. “We shoot 20 episodes in a week and you have no idea how much fun it is up there.”

On “Emogenius,” March oversees two pairs of contestants who face off to put their emoji-puzzle solving skills to the test by decoding a series of pop-culture inspired messages. Then they send each other strings of emojis and hope that their partner can decode the message. One team advances to the bonus round where they trade off rapid-fire emoji messages for a chance to win $10,000.

“Seeing people win $10,000 is really cool, but it’s also fun when they lose,” the mischievous March explains. “I don’t know if I should say this, but I derive a guilty pleasure from seeing people lose on really easy emoji puzzles.”

To prove his point, March tried a couple of sample emoji puzzles on me during the interview. I blew the first one.

“It’s a TV show,” March says. “Picture a gold bar emoji and then two female emojis.”

Feeling like a moron when he revealed the answer to be “The Golden Girls,” I had to try another.

“OK. This one is a job,” March said. “Picture a rabbit emoji and a dresser emoji. There is a learning curve to this show. You have to think in Pictionary terms and synonyms are big too.”

“Hairdresser?” I guessed.

“You got it! People get frustrated when they time is ticking and they can’t come up with the answer. It’s a fun game – especially for me,” March said with a laugh.

Hosting a TV game show in his blood, according to March. His grandfather, the late Hal March, was host of the influential 1950s quiz show “The $64,000 Question” from 1955-1958.

“It has only been in the last few years that I’ve seen clips of his show,” March told me. “Coincidentally, I found them on YouTube. What was amazing to me was seeing how similar my hosting style is to his. He passed away before I was born and it’s uncanny how similar we are. The occupation of game show host is in the blood and I love doing it more than I love anything.” 

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