Many of the college's sustainable agriculture majors, like Van Leer, already knew about MOOmilk thanks to the documentary shown in class called "Betting the Farm." It depicts the creation of MOOmilk and the struggles the farming industry faces.
"I watched the documentary three times. I thought it was pretty cool that such a small group of farmers were able to team together and create a company," explained Van Leer. "I would love to own my own production farm and be successful at selling what I raise and grow."
The liberal arts school was hoping to inspire, encourage and educate all its students to strive to do the same. That's why the college sponsored a campus-wide viewing of "Betting the Farm" on Jan. 22.
"With MOOmilk, there's a unique business and marketing model that can be used to demonstrate to our students that farming isn't all fun and games. It's seriously hard work," said Trunzo.
But it's hard and rewarding work that can unearth big benefits to those who don't mind getting their hands dirty.