Page Like Stories drive traffic directly to your business’s Facebook page. When a user “likes” your page, the sponsored story appears in the news feeds of that user’s friends, encouraging them to visit your page. Because Page Like Stories promote content that is on Facebook, they occupy prime spots in the news feed, and are a great way for companies to boost their presence on the network and encourage user interaction.
Post Like Stories take Page Like Stories one step further: They allow you to promote specific content that users have posted to your business’s Facebook wall (such as positive product reviews, customer service success stories and personal anecdotes that support your brand). Because Post Like Stories display endorsements written in your customers’ own words, they are great for building loyalty and inspiring confidence in your products and services.
Check-In Stories are activated when a Facebook user “checks in” to your business’s physical location (whether a retail store, office, local outlet, etc.) using their mobile phone. Check-In Stories are great for driving traffic directly to your business, and are particularly useful for companies with a strong local retail presence – although their effectiveness can be difficult to analyze, since any resulting sales are likely to occur offline.
The bottom line: Facebook’s Sponsored Stories help you harness the loyalty of existing customers and fans to inspire action in their colleagues, family and friends – exactly the sort of behavior that effective social media marketing campaigns are built around.
Cíntia Miranda is the president of Pulse Marketing Agency. Learn more about her work at www.pulsemarketingagency.com.