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The Marketing Edge - Five useful writing tips for marketing

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You many not consider yourself a writer, but if you want to do almost any kind of marketing for your business, you must put one word after another until you’ve completed a sentence. Because this is true, taking advice from those who consider writing their profession is a great way to improve your own. Even though many authors who provide well-known quotes are novelists and poets, their advice is still applicable to anyone who has to market a business.

Here are some useful writing tips - from people who ought to know - that you can use in your marketing: 

On the importance of reading to become a better writer:

“Read, read, read. Read everything -- trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You'll absorb it.

Then write. If it's good, you'll find out. If it's not, throw it out of the window.”

- William Faulkner

“The most important thing is to read as much as you can, like I did. It will give you an understanding of what makes good writing and it will enlarge your vocabulary.”

– J.K. Rowling

“If you want to be a writer, you must do two things above all others: read a lot and write a lot.”

– Stephen King

These quotes speak for themselves: to write well, you must read often.

On facing the blank page:

“Start writing, no matter what. The water does not flow until the faucet is turned on.” – Louis L’Amour

“You might not write well every day, but you can always edit a bad page. You can’t edit a blank page.” – Jodi Picoult

“The hardest thing about writing, for me, is facing the blank page.” – Octavia Spencer

The blank page is hard to face. You may be afraid that your writing will be awful or that you won’t say what you mean. These fears will probably come true, but you can always edit. 

On the details:

“Don't tell me the moon is shining; show me the glint of light on broken glass.”

– Anton Chekhov

“It is perfectly okay to write garbage—as long as you edit brilliantly.”

– C. J. Cherryh

A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus:

  1.     What am I trying to say?
  2.     What words will express it?
  3.     What image or idiom will make it clearer?
  4.     Is this image fresh enough to have an effect?

And he will probably ask himself two more:

       1. Could I put it more shortly?
       2. Have I said anything that is avoidably ugly?” 
 
– George Orwell

Writing and writing well are two different things. Integrating some of these useful writing tips into your education will help you improve. 

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