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The Marketing Edge - Facebook News Feed changes and your business – Part 1

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On Jan. 11, Mark Zuckerberg, co-founder, chairman, and CEO of Facebook, announced a Facebook News Feed change that will affect anyone who uses the platform. The News Feed, a collection of posts, photos, and videos from a Facebook user’s friends, family, and the pages they follow, will go through a significant change over the next few months. Zuckerberg wrote to the Facebook community that this change is meant to help Facebook users have more meaningful social interactions. 

“The first changes you'll see will be in News Feed, where you can expect to see more from your friends, family and groups,” Zuckerberg announced. “As we roll this out, you'll see less public content like posts from businesses, brands, and media.”

This change means that marketers and business owners who depend on Facebook to advertise and promote their brand will need to make major adjustments to the way they approach posting to the popular social media platform.

According to an article posted in the Facebook Newsroom by Adam Mosseri, Head of News Feed, Facebook will now “prioritize posts that spark conversations and meaningful interactions between people” and “will also prioritize posts from friends and family over public content.” He also wrote in the official Facebook statement that as the updates are made, “Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

Although this change will cause a major headache for marketers and business owners alike, there are ways to treat this as an opportunity, rather than a threat. As the new change rolls out, marketing experts, including our team here at Pulse, have been analyzing the statements released by Zuckerberg and Mosseri and picking them apart to come up with a list of methods that will hopefully maintain businesses’ reach and engagement.

Next week, we’ll provide a list of steps you can take to adjust to this change and make the most of Facebook for your business.

If you need help with your Facebook strategy, give us a call or send me an email. We offer free 30-minute consultations and we’ll be happy to help!

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