Posted by

Shelby Hartin Shelby Hartin
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

edge contributor


The Marketing Edge – How to use Instagram for your business

Rate this item
(0 votes)

With over 500 million active monthly users and an average of 95 million photos and videos shared every day, Instagram is a powerful visual tool that can engage audiences far and wide. eMarketer reported that in 2015 48.8 percent of brands used Instagram. They also predicted that number would rise to 70.7 percent in 2017, surpassing Twitter.

The marketing potential of Instagram has already been capitalized on by businesses all over the world, and you can try it out, too. Instagram recently released new features specifically for business, which is probably due in part to its $1 billion-dollar sale to Facebook in 2012. It has gone through significant changes since then, including a rebrand, and the app is becoming friendlier for businesses as time goes on.

It’s now possible to create an Instagram business profile connected to your business’ Facebook page. You can add contact and industry information and more to your profile, which allows others to recognize that you’re a business. Once connected, the app imports contact information from Facebook automatically and allows you to change it if necessary. Instagram users can then contact you directly by visiting your profile.

In addition to these perks, using Instagram for business also gives you access to insights. Insights appear blank at first, but after time passes, information will collect, allowing you to see the number of impressions, top posts, and more. You can also filter your insights so it gives you particulars about a post’s reach and engagement. In addition, the business profile offers a breakdown of your audience by gender, age, location, and more. This information helps you target your posts more appropriately based on who your audience is and what kind of posts they engage with.

Instagram’s business profile also allows you to create promotions in a few simple steps. You can choose a business objective, add call-to-action buttons, choose your audience based on age, gender, location, and interests, and select a budget and length for your campaign – much like Facebook. The integration of Instagram and Facebook is noticeable – the steps to promote a post are similar, as are the available insights. Because that’s the case, if you’re familiar with using Facebook’s advertising tools, you shouldn’t have much trouble using Instagram for business.

According to Hubspot, “a brand would need about 2,325 Instagram followers to get 100 likes & comments on a post.” Using Instagram for business can help you get more followers, garner more likes and comments and hopefully draw in more business. Switching to a business profile on Instagram is free, so try it out and see what you think – it may help you reach a wider audience and more effectively market your business.

Last modified on Wednesday, 08 March 2017 21:13


  • Comment Link free followers instagram Monday, 25 December 2017 00:07 posted by free followers instagram

    Thanks for sharing important things for grow business at instagram and you can use instagram followers for grow you business

  • Comment Link Packers and Movers Wednesday, 22 March 2017 20:38 posted by Packers and Movers

    I've mistakenly changed my admin priveleges on one of my blogs to "guest". I need the blogger people to restore it. I cannot find an actual email or contact form anywhere, and I've googled everything, including the Blogger Group on Google Groups, where they try to push everyone who needs support. I would gladly pay them for better service..

  • Comment Link Packers and Movers in Powai Monday, 20 March 2017 21:08 posted by Packers and Movers in Powai

    I have a great interest in computer and aircrafts, especially military aircrafts. I am planning to do computer engineering and be involved in the designing of military aircrafts (aircraft's computer).. I need to know whether the US Air Force needs computer engineers and if yes, will a computer engineer be wearing uniform and do they have military ranks ?.

  • Comment Link FRIV | Friv Online Games | Sunday, 19 March 2017 06:56 posted by FRIV | Friv Online Games |

    Merci entscheeden Är perséinlech Informatioune mat drëtte Parteien deelen. Ech hoffen gutt Artikelen esou weiderfueren Schreiwen, also ech hu grouss Visioun verdengten. Villmools Merci!

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.


Website CMS and Development by Links Online Marketing, LLC, Bangor Maine