Admin

Posted by

Shelby Hartin Shelby Hartin
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

edge contributor

Share

The Marketing Edge – Getting to know Gmail Sponsored Promotions

Rate this item
(0 votes)

About two years ago, Google opened Gmail Sponsored Promotions, also known as GSP, to all advertisers. Gmail Sponsored Promotions are advertisements that show up in personal Gmail boxes in the social and promotions tabs. 

The advertisements in Gmail accounts consist of two elements: teaser portions of the ad that appear above your own email, and an expanded ad that pops up when you click on the teaser.

The expanded ad gives you the option to forward the information to a friend, or save it to your inbox. You can also click directly on the ad and you’ll be sent to a landing page.

Advertisers are charged when a user clicks on the teaser to open the expanded ad.

Gmail Sponsored Promotions are managed through Google Adwords and offers the following advertisement options:

  •          A single image
  •          An image or video with text
  •          Several images with text and a call-to-action button
  •          More descriptive text and multiple call-to-action buttons

Once you’ve chosen a format, you simply provide the information to create the advertisement. There are also options to target certain Gmail ads so you reach the right people. Some options include “Customer Match” audiences, which uses a list of emails you’ve collected from customers. You can use “similar audience targeting” based on the Customer Match audience you create, and even add keywords to reach people with certain words or phrases in their inbox.

Additionally, you can target based on domain email, which means that you can target your competitors’ customers directly.

According to Statista, in February 2016, Gmail had 1 billion active users worldwide. A study done by Adobe revealed that people spend 6.3 hours per week checking their email – 3.2 hours checking their work email, and 3.1 hours checking their personal email. Because of GSP’s specific targeting methods, this approach will certainly raise brand awareness and potentially drive qualified leads to your website.

Last modified on Wednesday, 08 March 2017 21:13

40 comments

  • Comment Link Pamwoure Monday, 04 December 2017 20:57 posted by Pamwoure

    college essay help help in math homework college essay help college essay help easy approval payday loans direct online lenders instant loans online payday loans bad credit online payday loans for bad credit online payday loans no credit check loans online bad credit loans online bad credit free chat rooms free chat rooms chat rooms chat rooms research report buy term papers online research essay research writing quick loans 15 minute loans direct lenders cash loans best payday loans payday loans direct lenders only payday loans online direct lenders payday loans direct lenders direct payday lenders online fast online payday loans 15 minute loans direct lenders fast online payday loans fast online payday loans free sex webcam chatgirl live sex chat free webcam sex

  • Comment Link Jameswoure Thursday, 30 November 2017 18:57 posted by Jameswoure

    easy fast payday loans easy fast payday loans loans online instant approval payday loan direct lender no credit check payday loans advance payday loans online online payday loans same day loans assignment help experts writing a paper paper writing writing a paper direct lenders immediate payment loans advance payday loans online payday advance online easy payday loans online best cash loans online fast online payday loans online payday loans instant approval payday loans online free porn cams free porn cams free porn cams free porn cams direct lenders online loans loans direct lenders online loans direct payday lenders online adult chat adult webcam adult cam adult webcams fast payday loan a payday loan fast payday loan payday loan online online lenders direct payday lenders installment loan direct payday lenders online

  • Comment Link Bofesorn Wednesday, 22 November 2017 14:29 posted by Bofesorn

    buy viagra online
    scientific name for viagra
    http://viagrarxpillsbuyonline.com
    viagra y similares
    generic viagra online

  • Comment Link ethert Wednesday, 22 November 2017 12:14 posted by ethert

    cialis
    low cost cialis generic
    http://buycialisfxonlinerx.com
    buy cialis online us
    buy cialis generic

  • Comment Link Guamssiz Wednesday, 22 November 2017 03:10 posted by Guamssiz

    cheap viagra online
    online viagra reviews
    http://viagrarxpillsbuyonline.com
    purchase viagra online
    generic viagra online

  • Comment Link Alolisa Wednesday, 22 November 2017 02:59 posted by Alolisa

    cheap viagra
    otc viagra
    http://buyviagragenrxonline.com
    viagra uses
    cheap viagra

  • Comment Link Stacy Sunday, 19 November 2017 07:40 posted by Stacy

    all slots casino 10 free
    online roulette bot
    online casinos that use paypal
    online Pokies machine

  • Comment Link Pamwoure Tuesday, 07 November 2017 12:51 posted by Pamwoure

    payday loan online payday advance loan payday loans online no credit check payday lenders direct free online sex cams free live porn chat porn webcam webcam amateur college essay prompts do my algebra homework college essay college essay help payday advance loan payday advance loan advance cash payday loan online payday advance loan essays help custom dissertation writing service buy essays assignment help review slut cams girl cams slut cams slut cams webcam dildo sex chat cams free webcam sluts adult webcam sites homework helpline number paper writing service essay writing writing a paper instant payday loans instant payday loans instant loans online small payday loans

  • Comment Link Homework Online Tuesday, 07 November 2017 01:16 posted by Homework Online

    buy essay buy essays online essay buying i need help writing an essay

  • Comment Link Jameswoure Wednesday, 25 October 2017 16:57 posted by Jameswoure

    online essay writer http://WriteMyEssay.us.com writing essay online online paper writer

<< Start < Prev 1 2 3 4 Next > End >>

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

Advertisements

Website CMS and Development by Links Online Marketing, LLC, Bangor Maine