Posted by

Shelby Hartin Shelby Hartin
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

edge contributor


The Marketing Edge – 7 ways to increase social media engagement in 2017

Rate this item
(0 votes)

If you’ve already invested time in establishing a social media presence for your business, you’re ahead of the game! The next step is learning how to increase social media engagement, which is easier said than done.

There are many ways to help encourage people to like, comment, retweet, favorite and share your posts. Here are seven to get you started:

Use visuals. According to Xerox, “researchers found that colored visuals increase people’s willingness to read a piece of content by 80 percent.” That’s a pretty incredible statistic! Instead of relying on text-only posts on platforms like Facebook and Twitter, try attaching a photo with a couple small details, such as your logo and some text. If you’re unsure how to design something like this, there are plenty of free programs that can help you out.

Let hashtags help you out. Hashtags are your friend. As trendy as they may seem, these are useful (especially on Twitter and Instagram) because they help categorize your posts. Those searching for topics related to your business or service can find your account if you use hashtags properly.

Analyze your analytics. Analytics are a useful tool that can really help you plan your social media content. Are most your fans between the ages of 50-75? If they are, plan your posts according to subjects you think will interest that age group. If you’re a financial business, people in this age group may be looking toward retirement. Help them out with some posts about planning ahead.

Reuse your content. Did one of your posts six months ago perform really well? Use it again! This can help drive traffic and increase engagement. Don’t overdo it, though! People like to see fresh content, but if a topic has done well in the past, there’s no harm in using it again.

Use advertising to spread your message. Social media platforms have excellent advertising capabilities. Take Facebook, for example. With a few clicks you can boost a Facebook post and the platform does the rest of the work. This will help spread your message beyond those who like your page, and it may even get you a few new page likes!

Stay on top of new trends and developments. Staying in the know isn’t difficult and can really pay off in the long run. There are new features being unveiled practically every day on platforms such as Facebook and Snapchat. Facebook Live is one example — it’s a way to use video to engage your customer base, and it’s simple. Another fun example is the Snapchat geofilter feature. For a few dollars you can create your own filter and encourage people to use it on a particular night.

Use social media as a customer service tool. If someone comments on a Facebook post, reply! If they favorite a tweet, send them a quick message saying thank you. Make sure you check your messages on platforms such as Instagram — someone may ask you a question about your service. Be prompt and friendly on social media — it will show your customers you care! If people notice that you’re responsive, they may be more likely to engage with you in the future.

These seven tips are only a few of the many ways you can increase social media engagement. Remember to listen to your customers on social media – they’ll tell you exactly what they like to see if you let them.

Last modified on Wednesday, 08 March 2017 21:14


  • Comment Link Jimmiebremi Friday, 23 February 2018 04:33 posted by Jimmiebremi

    buy microsoft office
    microsoft online
    windows office
    microsoft solitaire
    microsoft word viewer

  • Comment Link Michaelvet Friday, 23 February 2018 01:39 posted by Michaelvet

    office free download
    microsoft office
    microsoft online
    word document free

  • Comment Link PeterKix Friday, 23 February 2018 00:12 posted by PeterKix

    cheap cialis from china
    cialis generic
    order cialis online
    generic cialis
    buy cheap cialis in canada
    cialis cost
    cheap cialis online australia
    cialis price
    cialis buy from canada

  • Comment Link Curtisvinly Thursday, 22 February 2018 08:39 posted by Curtisvinly

    best sites order viagra
    viagra pills
    viagra 25mg 50mg 100mg
    viagra price
    viagra generika original unterschied
    generic viagra online
    order viagra for men
    generic viagra
    safest place to get viagra

  • Comment Link Lelandencog Tuesday, 20 February 2018 23:27 posted by Lelandencog

    buy viagra turkey
    viagra pills
    can you take percocet and viagra together
    viagra price
    what would happen if a girl took a viagra pill
    buy generic viagra
    can you get viagra at cvs
    buy generic viagra online
    como se debe tomar sildenafil 50 mg

  • Comment Link StephenPAF Tuesday, 20 February 2018 11:35 posted by StephenPAF

    microsoft word
    microsoft office
    microsoft word templates
    office online
    microsoft store support

  • Comment Link AlbertoRof Friday, 16 February 2018 08:36 posted by AlbertoRof

    nome remedio generico viagra
    viagra no pres
    online viagra with prescription
    viagra without a doctor prescription
    viagra 100 mg 4 comprimidos
    viagra online
    where to buy viagra singapore
    cheap viagra
    overnight viagra cheap

  • Comment Link Justinkab Friday, 16 February 2018 07:55 posted by Justinkab

    cheap generic viagra co uk kamagra oral jelly 100mg
    viagra without a prescription
    para que serve citrato de sildenafil 50mg
    viagra no prescription
    is 25 mg viagra enough
    viagra prices
    opinioni viagra generico
    viagra coupon
    do viagra pills do women

  • Comment Link Constance Tuesday, 13 February 2018 23:33 posted by Constance

    Join our group, 'Hare Towing Service, Inc.

  • Comment Link DavidWen Tuesday, 13 February 2018 20:29 posted by DavidWen

    cheap legal cialis
    cialis coupons
    where to buy cialis online
    cheap cialis
    best place buy cialis online uk
    tadalafil generic
    viagra cialis levitra buy online
    buy tadalafil online
    cheap cialis with no prescription

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.


Website CMS and Development by Links Online Marketing, LLC, Bangor Maine