Admin

Posted by

Cintia Miranda Cintia Miranda
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

edge contributor

Website: pulsemarketingagency.com

Share

State of social media marketing: what to expect in 2015

Rate this item
(0 votes)

Happy New Year! 2015 began well, with a long weekend for most of us. Time to pause, ponder and strategize for 365 new chances to grow and succeed! 2014 was an exciting year for social media marketing, and 2015 promises no less. There are many predictions out there about what we'll experience this year. Here are the four most important trends I think we should focus on this year:

Want to play? You've got to pay!

It's becoming more and more evident that there is a cost for social media visibility. Even if it's as low as $10 per day, you must pay if you want to play. Paying for visibility will ensure that your content will be shared and will give you a much greater chance to generate traffic to your website.

It's a natural progression of social channels to provide a better user experience by excluding irrelevant posts from people's feeds, while generating revenue. In fact, I think we'll begin to see better and more relevant content in the future years, as spammers will refuse to pay and serious brands will invest their budgets wisely with stronger messages.

Make them watch it!

It was shocking to me to find out that Facebook surpassed YouTube in the number of videos viewed on desktop, according to comScore. By September of 2014, Facebook had 1 billion video views per day how crazy is that?

Now take a minute to think about the following: 1: Facebook is not dead (as some predicted it last year); in fact it continues to be the powerhouse of all social media channels. 2: How many marketing videos did you watch in 2014? 3: How many marketing videos did you create for your business?

It turns out that Facebook, Twitter and LinkedIn show preferential treatment to video content hosted in their own platforms because it keeps viewers engaged in their channels. This is a great opportunity for brands to tell their stories through short videos that is to say, interesting and engaging videos.

Images work very well, too. Showcase your products and services through an image instead of writing a post about it. We humans are naturally attracted to images over words. So make it colorful, fun and attractive. You'll notice the results.

SEO likes social media. Let them go on a date!

Surprisingly enough, some small businesses have been able to survive and be visible online by simply keeping their social media profiles up to date and investing in their local SEO strategy. Think about it for a moment how many times did you go to TripAdvisor or Yelp before you actually looked at a restaurant or hotel website? Now go ahead and test it yourself type the name of a business and see what kind of information will show up. More than what's available on their website. Where does it come from? Directories, review sites, social media channels and blogs!

What to be found online in 2015? Begin by taking the time to update your local listings and by creating content that will aid your SEO strategy. In fact, you should think of the two activities as a couple they go together!

Your customers are online. Are you?

As we ditch the old yellow book and make fewer phone calls to inquire about a business, we turn more and more to information that's available online. Most people prefer to fill out an inquiry form online rather than call a business. In fact, many people prefer to communicate almost exclusively via email or text, as they find it less intrusive than a phone call. The same is true when it comes to social media interaction.

How many times does your business phone ring before you answer the call? How long does it take you to respond to your customers' email messages? Whatever your answer was, cut it in half and that's the expectation of your customers on social media you're supposed to be there, or you shouldn't bother to have a profile.

As social media channels become an alternative customer service line for most people, you can't afford to leave it unattended your customers are no longer willing to wait for when you log in to see 'what's up.' You must treat your social media presence as you treat your storefront be there!

In conclusion, I think in 2015 marketers will allocate a more substantial budget for social media marketing and will become savvier in aligning their social media efforts with their SEO efforts. We'll also see better, more creative content, which will force some brands to up their game and do a better job of telling their stories.

100 comments

  • Comment Link Lashay Saturday, 09 September 2017 20:58 posted by Lashay

    My brother suggested I may like this blog. He used to be totally right.
    This put up actually made my day. You can not consider simply how a lot time I had spent
    for this information! Thanks!

  • Comment Link Meri Thursday, 07 September 2017 20:29 posted by Meri

    These are in fact wonderful ideas in concerning blogging.
    You have touched some nice points here. Any way keep up wrinting.

  • Comment Link Janeen Friday, 01 September 2017 12:20 posted by Janeen

    With havin so much content do you ever run into any
    issues of plagorism or copyright infringement? My blog
    has a lot of completely unique content I've either authored myself or outsourced but it appears a lot
    of it is popping it up all over the web without my authorization.
    Do you know any methods to help prevent content
    from being stolen? I'd genuinely appreciate it.

  • Comment Link Andra Thursday, 31 August 2017 16:39 posted by Andra

    This piece of writing will help the internet viewers for
    setting up new website or even a blog from start to end.

  • Comment Link Lorri Sunday, 27 August 2017 23:31 posted by Lorri

    An outstanding share! I have just forwarded this onto
    a friend who was conducting a little research on this. And he
    in fact bought me breakfast simply because I discovered it for him...
    lol. So allow me to reword this.... Thank YOU for the meal!!
    But yeah, thanx for spending the time to talk about this topic here on your website.

  • Comment Link Archer Sunday, 20 August 2017 00:18 posted by Archer

    If you are going for best contents like myself, simply pay a visit this web page all the time
    because it gives quality contents, thanks

  • Comment Link Carmine Saturday, 19 August 2017 23:16 posted by Carmine

    I simply couldn't leave your site before suggesting that I actually loved the usual info an individual supply for your guests?
    Is going to be again incessantly in order to check out new posts

  • Comment Link Michale Saturday, 19 August 2017 12:17 posted by Michale

    Fantastic beat ! I wish to apprentice while you amend your web site, how could i subscribe for a blog web site?
    The account aided me a acceptable deal. I had been tiny bit acquainted of this
    your broadcast provided bright clear concept

  • Comment Link Yolanda Friday, 18 August 2017 03:53 posted by Yolanda

    WOW just what I was looking for. Came here by searching for
    ig

  • Comment Link Ventura IT Monday, 07 August 2017 18:15 posted by Ventura IT

    Have you ever thought about including a little bit more than just your articles?I mean, what you say is valuable and everything.However imagine if you added some great photos or video clips to giveyour posts more, pop ! Your content is excellentbut with images and clips, this blog could certainly be one of the greatest in its niche.Terrific blog!

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

Advertisements

Website CMS and Development by Links Online Marketing, LLC, Bangor Maine