Admin

The Marketing Edge (271)

An email marketing campaign can help you build a relationship with your current and prospective customers. For your campaign to be effective, the information you are sending out needs to be relevant to the recipient, and worth the read.

In the United States alone, Internet users conduct an average of 12 billion searches per month. Do you know if your website is being found amongst those searches? If your website is not properly optimized to meet search engine criteria, it may not be. There are many factors that contribute to SEO (search engine optimization), including your website's content, keywords, and other elements. You should make sure you are up-to-date with these requirements so search engines find you and drive traffic to your website.

To help you, we've created a list of these requirements and how they factor into your website's SEO:

When it comes to social media marketing, there are many options for platforms to use, and more becoming available every day. However, not all of these are right for every business. Choosing your social media strategies wisely allows you to invest time and resources into activities that will help you meet your business' needs and goals.

When you rotate the dial on the radio on your way home from work, turn on your television to watch the local news in the morning or open your local paper to scope out the yard sales in town over the weekend, you're bound to be exposed to advertising.

What do your business's email newsletter, social media and website have in common? Aside from being part of your online marketing, they are valuable sources of data. Collecting and analyzing this data can help to inform your business's marketing strategies and overall performance. To be most effective, you must track only the data that is relevant to your business's goals.

To help you figure out the right types of data to track and why, here's a brief guide:

Shopping is one of America's favorite pastimes, so is surfing the Internet! It's no surprise that statistics show that there are 205 million online shoppers in the United States alone. By having an online store, you can attract customers who would not visit your brick and mortar store otherwise, but will make a purchase online.

Here are seven steps to get your online store started:

Figure out what you need. When it comes to selling items online, you have many options. For example, you could use an online marketplace site like Etsy. However, these sites charge fees for their services. Depending on your budget, a more cost effective solution may be to develop your own ecommerce website. Ultimately, your budget, skills, and abilities with technology will determine this decision.

Be your brand. Like any other part of your website, your online store should reflect your brand. Colors, fonts, logos, and other images used in your online store should be part of a consistent look shared by your other marketing materials. Also, be mindful of your brand's tone and voice when creating content to make sure your product descriptions are accurate. If you are starting your business from scratch and do not have a brand yet, you should begin with that so your ecommerce website can represent your brand well by following the look and feel you wish to communicate to your customers.

Talk money. Although running an online store is cheaper than a brick-and-mortar store, there will still be costs you need to cover. Along with paying the credit card companies or other systems that process payments, you will have to pay to ship your product to the customer, even if they pay for shipping. In order to make the most profit from your online store, be mindful of your budget and choose the most cost-effective options for your business.

Serve your customers. Even though you may never actually meet your customers, customer service still matters, it just must be handled differently. Customer relationship management (CRM) tools can be helpful in managing orders, returns, and customer contact information. To keep in contact with your customers, consider setting up a live chat in your online store. Just be sure that someone will be able to respond to the chat so that customers can interact with an actual person. To thank your customers, send a follow up email or message included in the package you send them with a discount for a future purchase.

Ask for feedback. Your customers' opinions matter and they can help you sell more and attract new customers. In fact, 90% of customers read online reviews before they even visit a business. With that in mind, it may be helpful to have the option to allow reviews on your product pages as well as your social media profiles. These reviews can also help your local search engine optimization (local SEO).

Be social. Your customers want you to engage with them on social media. Maintaining a strong social media presence is essential to your success. Any photos, specials, or events can be shared by your followers with their contacts to expand your audience.

Track your success. Using tools like Google Analytics can help you track your store's performance over time. Information gathered by these tools can tell you who your customers are, where they're from, and which products they are purchasing. From there, you can use this data to inform your sales and marketing strategies.

Starting an online store may be challenging, but the rewards are great - especially if this store co-exists with a brick-and-mortar version.

Wednesday, 13 July 2016 11:50

Mobile marketing for a mobile world

Written by Lindsay Ouellette

According to Pew Internet research, nearly two out of three Americans own a smartphone. If your business is not using mobile marketing, you are missing a major opportunity. The number of mobile connections now exceeds the world's population. However, there is more to mobile phone use than sending text messages or making calls. With enough creativity and a willingness to learn, your organization can take advantage of the opportunity mobile marketing presents.

Your website is your business' storefront on the Internet. To attract potential clients, it must be easy to navigate and visually appealing - especially considering that these prospects are using a variety of devices to view your website on including smartphones, tablets, and desktop computers. If your website's content is not optimized to be viewed on these devices, nearly 80% of users will click away to a website that is. It is essential for the success of both your business and your website to be mindful of current web design and usability elements.

Wednesday, 29 June 2016 12:30

The Marketing Edge (06/29/2016)

Written by Lindsay Ouellette

Writing marketing content that sells and tells your story

Today's consumers are more informed than ever before thanks to the wealth of information available online. In fact, over half of consumers say that offering free content on a topic they're interested in is effective in attracting their business. This means that creating engaging content that both sells and tells your brand's story is essential to your success. Finding ideas for this content can be challenging, but can be done with a bit of creativity.

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
Page 5 of 20

Advertisements

Website CMS and Development by Links Online Marketing, LLC, Bangor Maine