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The Marketing Edge (271)

Wednesday, 28 December 2016 13:21

The Marketing Edge – 5 useful WordPress plugins

Written by Shelby Hartin

Do you have a website hosted on WordPress? WordPress is an excellent content management system used by millions of people. There are a bunch of WordPress plugins that can improve a website, but sometimes finding the best ones for your business is difficult.

Plugins – tools that add functionality to your website – can help improve your relationship with your customers. Here are five useful WordPress plugins that might improve the functionality of your website:

When was the last time you laughed? Cried? Donated to a good cause?

If you’re on Facebook or other social media platforms and have at least a few friends in the millennial generation, you might have noticed that Netflix launched a revival of "Gilmore Girls," a popular television series from the early 2000s.

We’re well into the holiday season, and many people have their minds set on gifts for their loved ones. Even if you’re a bit behind on your holiday marketing, it’s not too late to reach out to customers about your products and services.

There are over two billion internet users on Earth. In the United States, 88 percent of adults in have a cell phone, 57 percent have a laptop, 19 percent own an e-reader and 19 percent have a tablet, per the PEW Research Center.

Your website is your business' home on the internet. It's like a digital storefront the place where people can do some window shopping before they decide if they'll take a step necessary website elements inside to check out what you have to offer.

'It's only November!' you probably said when you saw the words 'Social media marketing for the holidays.' Yes, it's only early November, but guess what that means? There are only a few days left until Thanksgiving, and barely a month and a half until Christmas; you should take advantage of every single one of those days for your holiday marketing especially when it comes to social media.

We know how difficult it is to get a small business on its feet. When you're first starting out, marketing details might be the least of your worries, but with a strong start, you can make a real difference in the way your small business is perceived by the public.

Wednesday, 02 November 2016 12:45

The Marketing Edge Investing in responsive web design

Written by Shelby Hartin

You're in a rush and need to pay an important bill. Your laptop is at home, you're waiting in line for lunch, but you really need to get this taken care of. You pull out your cell phone, open your browser, and type in your bank's URL, only to find that their website is an absolute mess on your cell phone's screen.

Through engaging, relevant content, an email campaign can educate and engage your audience with special offers, news, and information; however, cutting through the clutter is hard. There are 205.6 billion emails sent every day, and 40 percent of adults report that they never read marketing emails a somewhat discouraging statistic.However, when done correctly, email marketing can be a very profitable marketing tool. According to Hubspot, 'for every $1 spent, email produces an average $38 return.' Hubspot also reports that email delivers a purchase rate three times higher than social media.

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