The Marketing Edge (287)

Your website may be your business’ storefront on the internet, but unlike your brick and mortar location, there’s no front door. What I mean by this is that you should expect visitors to land on any page of your website at any time. You may be wondering why that should matter to you. Because visitors can land on any page of your website at any time, it’s important that you ensure each page has elements that will lead the visitor to act. 

Here are five simple ways to improve your website:

You may have seen it before as you’ve scrolled through Facebook or watched a video on YouTube – someone you recognize (maybe one of your favorite food bloggers or a travel guru) touting a certain product by integrating it into their post or video. This is called “influencer marketing” or “influence marketing” and it’s a relatively new concept that uses the power that individuals have on social media to advertise a product or service.


Here are three examples to help you get to know what influencer marketing is: 

Do you use Facebook ads as a tool to reach your audience? If so, you may have created audiences that include people of certain demographics – people who meet your business’ target audience. Facebook lookalike audiences are an advanced targeting option that goes beyond the basic interest and demographic targeting functionality. If you choose to create a Facebook lookalike audience, you’ll have the most effective Facebook targeting tool to find your ideal customer.

If you’ve recently decided to start your own small business, are in the beginning stages of developing your business, or you’re even a well-established business in need of a boost, a small business marketing plan can help you make a number of important business decisions.

Here are seven essential components of a small business marketing plan, and all of the questions you should ask yourself as you form the basis for your strategy:

At Pulse, we always suggest that our clients post regularly to their social media profiles. But what does “regularly” mean? On Facebook, you should post three times per week, at minimum. It’s preferable is you post twice per day, seven days per week. Keeping up with a schedule like and brainstorming new post ideas can be difficult.

That’s why we’ve put together this list of seven post ideas for Facebook. 

Social media is a great tool to use if you hope to connect with prospective customers. You can share product information, testimonials, photos, and more. Past, present, and future customers can engage with your social media profiles by liking your post on Facebook, retweeting your tweet on Twitter, commenting on your Instagram photo, or watching your videos on Snapchat. This positive engagement is great for business, but what happens when someone has a negative experience and decides to use your social media profiles to let others know about it? 

Social media is a champion in the marketing world. From Facebook and YouTube to Twitter, Instagram and Snapchat, there are several great platforms that will help spread your company’s message positively. But creating a voice for your brand is difficult. You’ll want your brand voice to convey a certain feeling – and that feeling depends entirely on the product or service you provide. 

If you’re a business owner in Greater Bangor, you’ve probably experienced the friendly reception from locals when you open your doors for the start of the business day. Bangor is a great place to live, for children to grow up, and for starting a business. Because we’re such a tight-knit community, it’s important for small business owners to get involved with local networking events and organizations. Thankfully, there are quite a few to choose from.

Is your product or service primarily meant for children 13 years of age or younger? If so, you may have hit an ethical wall that has made you question whether it’s appropriate to market to young, impressionable minds. According to a study done by the University of Wollongong, “there are questions about the ability of children so young to understand advertising and its intent and not be deceived and manipulated by it. Experts say that children don't understand persuasive intent until they are eight or nine years old and that it is unethical to advertise to them before then.”

Social media is powerful. According to the PEW Research Center, seven-in-ten Americans use social media. Social media use blossomed from only five percent in 2005, to about 50 percent in 2005, and finally 69 percent today. It’s not just popular with individuals – businesses have taken to social media in every imaginable way possible, using various platforms, from Facebook and Twitter to Snapchat and Pinterest, to market their product or service. The best thing about using social media that there are plenty of inexpensive marketing options for businesses on a tight budget.

Here are five to get you started: 

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