The Marketing Edge (296)

There are many ways to ask for money to support your nonprofit organization, some more successful than others. One of the ways you may not have spent much thought on is crowdfunding. Don't think this avenue is right for you and your nonprofit? Think again!

Crowdfunding is a way to raise money for your cause or organization without going out and finding investors or using all of your own money. It's pretty simple really: you decide how much money you need, make a short video explaining why, and people can donate as much or as little as they would like. Every bit counts, and anyone can do it!

A clean, up-to-date database is essential for all nonprofit organizations. Any development campaign generates a tremendous amount of data about prospects, donors, and ongoing projectswhich can quickly become an overwhelming tangle if not carefully managed. A few, simple planning and maintenance tips can help shape that mountain of information into a powerful and useful tool

Once you've defined your nonprofit's donor personas, you can craft a personalized, relevant message that persuades them to care about your cause and get involved. To be most effective, however, that message needs to demonstrate not only the importance of your cause, but also the distinctive value of your organization's approach. You can achieve this through clearly defining your nonprofit's unique value proposition (UVP).

A unique value proposition does exactly what its name suggests: it describes the exclusive, continuous value your donors will gain by supporting your cause. Specifically, it answers two questions:

Creating a customer persona and figuring out how to best communicate with your target audience is an imperative step for any marketing campaign. Before you can promote your work and draw supporters to your cause, you must have a clear picture of who your supporters are, what they're passionate about and what makes them tick. Do some research to create a detailed donor persona a specific, in-depth profile of the ideal donor you'd like to attract. Here are five questions you should ask yourself when creating your nonprofit's donor persona:

Who are my ideal donors? When creating a donor persona, you must first think about demographics of your ideal donor. Who is this person, where do they live, what is their income, their age, marital status, etc. This information will give you a much clearer picture of who your target is.

Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with stakeholders by providing them with information directly suited to their needs and interests and by promoting open communication.

The essence of non-profit marketing is based on relationship marketing, as it emphasizes donor and volunteer retention and satisfaction, helping the organization accomplish their mission and continue their activities.

In the busy world of nonprofits, where one employee usually wears many hats in the organization, it's often hard to find time to strategize about branding. However, building your nonprofit's brand should be a top priority. Building your brand will help you gain credibility and awareness of your organization and its services. Here are three quick and easy ways to build your nonprofit's brand:

  1. Make brand consistency second nature.

It's no secret that a solid development plan forms the backbone of successful nonprofit growth. Outreach makes up a huge part of nonprofit campaigns - but what's the best way to reach out and engage your target audience?

Modern digital culture offers endless opportunities for communication, and all those options can be overwhelming. That said, most campaigns can build a good starting foundation from some core communication channels.

It's a common practice for small businesses to bring their marketing efforts in-house. After all, why pay outside agency fees for services you can do yourself with just a little extra time and effort? Unfortunately, many businesses don't fully realize the time, energy and hidden expenses that even simple marketing projects can involve. For businesses with limited resources, in fact, it can actually cost more to manage these activities in-house than outsourcing it.

Marketing is an ongoing activity (like accounting), not a one-time project. A professional marketer doesn't just add gloss to a brochure or polish to a sales pitch; they ensure that every component of your marketing strategy from market research to distribution is integrated into a strong, consistent program that reaches your target audience and reinforces your brand image. Having a professional handle such an integral part of your business not only saves money by getting the work done efficiently and accurately, but also yields a much higher return on your investment. Here are a few reasons to consider outsourcing your marketing activities to an agency:

Blogging takes regular time and investment, resources which many smaller businesses may not have. However, the benefits of blogging far outweigh the extent of the commitment, especially in today's customer-centric market. A well-written blog can influence consumers' opinions and purchase decisions far more than social networks do. Here are a few reasons why you should blog regularly:

1. Blogging is an easy and cost-effective way to build a relationship with your customers. You don't need to be a graphic designer to create your business blog and share unique, engaging content with a targeted audience. Most blogging platforms are user-friendly and straightforward; some even include calendars to help you keep a regular schedule. What's more, blogs can reduce marketing costs by combining strategies. They boost SEO, promote brand awareness, engage readers, fuel discussions and comments and guide visitors back to your website all services that can add up if invested on separate channels.

Tuesday, 12 May 2015 20:53

Customer service: let's go the extra mile

Written by Cintia Miranda

It may seem obvious that successful business depends on satisfied customers. However, many businesses don't realize that customer service goes far beyond answering a question or replacing a defective product. Providing great customer service means understanding what's important to your customers and how well your business performs around those priorities.

Here are just a few ways businesses can go the extra mile to expand their customer service plan to develop effective marketing relationships.

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