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The Marketing Edge (271)

You many not consider yourself a writer, but if you want to do almost any kind of marketing for your business, you must put one word after another until you’ve completed a sentence. Because this is true, taking advice from those who consider writing their profession is a great way to improve your own. Even though many authors who provide well-known quotes are novelists and poets, their advice is still applicable to anyone who has to market a business.

Here are some useful writing tips - from people who ought to know - that you can use in your marketing: 

Although we’re well into the month of November, there’s still time to optimize your website’s landing pages for the holiday season. If you sell products on your website or are running an online holiday promotion, take some time to review your landing pages to make sure your website is doing its job. Keep in mind that people could be coming to your website and landing on a number of your pages, not just the homepage or the ones you link to in your advertising.

When reviewing your website, here are a few landing page tips to remember:  

As we approach the end of 2017, you should start to think about gathering information for your business’ or organization’s annual report. This yearly report to shareholders documenting your business’ or organization’s activities and finances for the year is a great way to display your performance and initiate a conversation about what you can do better.

 

Oftentimes, an annual report is treated as a simple document and not given the attention to graphic design that it deserves. By presenting an annual report in an eye-catching format, you not only show that you care about the image your business or organization puts forth, but also demonstrate that you want those who are reading the report to engage with it.  

 

With that being said, here are five ways to make your annual report stand out, and why they’re important: 

Halloween has come and gone, so we all know that it’s just about time for the marketing to start up for the holiday season. If you maintain a Facebook page for your business, you may be wondering how best to get your audience into the holiday spirit.

 

With that being said, here are five Facebook ideas for the holiday season: 

As the holiday season approaches, businesses are gearing up for some major shopping to begin. There’s one day that stands out above the rest because it’s known for its great deals: Black Friday. Though many condemn the celebration of consumerism that this holiday entails, downtown Bangor has reclaimed Black Friday as its own, celebrating instead the support of small businesses and small business owners with Plaid Friday. Each promotional shopping day will take place on Friday, Nov. 24, so if you’re a downtown Bangor business owner who plans to take part, there’s still plenty of time to make a plan for your promotions.

 

Last year, more than 30 businesses in downtown Bangor participated in Plaid Friday sales, specials and events. It’s still a bit early in the holiday season, so this year’s Plaid Friday event hasn’t officially been announced, but you can bet that preparing ahead of time will give you an edge.

 

Here are five ideas to help you form your Plaid Friday plan: 

Quinn and Christina Paradis opened Hero’s Sports Grill and Entertainment Center in 2009. They saw a need in the region and liked the idea of sports bar chains in the area, so they decided that they would bring the idea to a local platform. Even though many doubted them at first, they have made Hero’s Sports Grill and Entertainment Center a beloved local sports bar to residents of greater Bangor and beyond.

Hero’s has been our client since 2015 and we greatly value their business. We also believe that our clients have invaluable advice for others who are considering opening a business in greater Bangor. That’s why we’re starting a client spotlight and asking people like Quinn and Christina to answer some questions about their business challenges and triumphs, their marketing advice, and what they would tell others who are hoping to open a business.

Here’s what Christina Paradis of Hero’s had to say: 

Fall is officially here, and for many retailers, this heralds the beginning of the 2017 holiday season. According to Fortune Magazine, Americans spent $8.4 billion dollars on Halloween alone in 2016, but even that was just a drop in the bucket compared to more than $1 trillion dollars spent on the most celebrated holidays in America – Thanksgiving, Christmas, and Hanukkah.

Wednesday, 04 October 2017 10:55

The Marketing Edge – 5 holiday email marketing ideas

Written by Ally Scott

December is fast approaching, but there’s still plenty of time to prepare your business for the holiday season. One way you can do this is by creating an email marketing strategy to hopefully increase sales (and goodwill) during this merry time.

Here are a few ways you can engage with your customers this holiday season through email marketing:  

Wednesday, 27 September 2017 11:03

The Marketing Edge - Big Brand Spotlight: GoPro

Written by Shelby Hartin

You’ve got to admit it was an excellent idea to begin with: a small, rugged camera that can be mounted, worn or used to record or photograph millions of different things that would previously have been difficult or impossible to capture. The first HERO from GoPro was launched in 2005 as a 35mm camera, but the camera has since evolved and now comes with a variety of capabilities, including WiFi and Bluetooth connectivity, water resistance, and a touch screen. 

Organic reach on Facebook posts has dipped to an all-time low of 2 percent to 6 percent this year, according to Social Media Examiner. The bad news is that this figure will continue to decline. The good news is that Facebook advertising is fairly inexpensive, simple to set up and manage, and works well (when it’s properly maintained). You’re not alone if you’re wondering how to create content that will entice people to engage and share it, thus improving your organic reach on Facebook. 

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