"In Machias, the store was called the Toy Box," said Roe. "It came about four or five years ago when we had a party store and we brought in a few toys, people just got so excited. Then once we started doing this [with toys] I realized I didn't want any other job."
Roe said her shop specializes in non-electronic, developmental and educational types of toys that inspire kids to use their imaginations.
"I try and seek out unique and interesting toys," she said. "Melissa & Doug is our featured line. They have a lot of developmental toys."
You'll find everything from toy trains and farms with livestock to arts, crafts, costumes and puppets at Robert O. Cupcake.
"I get to play with them [all] when they come in," said Roe. "It's quality control."
However, she'd like to see a lot more people come through the doors now that the business has settled into its new home.
"I don't have enough people stopping in, but those who do come in just love it," she said.
Robert O. Cupcake is open Monday through Friday 10 a.m. to 6 p.m. and weekends 10 a.m. to 4 p.m.