The Marketing Edge – Five techniques for donor-centric marketing
Is your goal to more effectively market your nonprofit? Your nonprofit is similar to a for-profit business in that selling your cause is one of the most important parts of your development. Potential donors are the lifeblood of nonprofits – without them, your organization can’t survive.
Netflix testing limits with fee increases
SAN FRANCISCO — Netflix is testing the financial limits of its streaming video service as the rising cost of producing original programming pushes up subscription prices.
The Marketing Edge – Five Marketing Mistakes New Businesses Make
Are you a brand new business owner? Sometimes, navigating the marketing waters can be difficult. Maybe you’ve made some mistakes along the way. Check out this list of common marketing mistakes that new businesses make - and what you can do to fix them.
Donna Russell-Cook appointed EMMC President
BANGOR – Deborah Carey Johnson, RN, EMMC’s president and chief executive officer, is pleased to announce that Donna Russell-Cook, FACHE, has been appointed president of Eastern Maine Medical Center. Debbie, who has served as president and CEO of EMMC since 2004, will remain chief executive officer of EMMC and senior vice president of EMHS until her retirement in July, 2017.
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