The Marketing Edge – (06/29/2016)
Writing marketing content that sells and tells your story
Today’s consumers are more informed than ever before thanks to the wealth of information available online. In fact, over half of consumers say that offering free content on a topic they’re interested in is effective in attracting their business. This means that creating engaging content that both sells and tells your brand’s story is essential to your success. Finding ideas for this content can be challenging, but can be done with a bit of creativity.
The Money Edge - (06/29/2016)
Marriage and Money: Ten Money Conversation Starters
Summer is the most popular season for weddings. So what better time to discuss your marriage, as well as one of my favorite topics, money?
Amazon’s Dash buttons can thwart smart shopping
NEW YORK — Amazon is expanding its lineup of Dash buttons, its “Jetsons”-style devices that let you reorder a particular product with a single touch. The online retailer says the buttons offer “quick and easy” convenience — but they won’t necessarily help you save money.
The Marketing Edge - (06-22-2016)
Why Millennials crave experiences
A survey by ticket-purchasing website Eventbrite revealed that Millennials command an estimated $1.3 trillion in annual consumer spending. This study also showed that this generation prefers to spend their money on experiences like concert tickets or vacations rather than material items. In essence, Millennials crave memorable experiences, which influences most of their spending. In order to reach more young people, businesses need to adapt their sales and marketing strategies.
Website CMS and Development by Links Online Marketing, LLC, Bangor Maine