The Marketing Edge – Getting to know Gmail Sponsored Promotions
About two years ago, Google opened Gmail Sponsored Promotions, also known as GSP, to all advertisers. Gmail Sponsored Promotions are advertisements that show up in personal Gmail boxes in the social and promotions tabs.
Yahoo salvages Verizon deal with deep discount
NEW YORK — Yahoo is taking a $350 million hit on its previously announced $4.8 billion sale to Verizon in a concession for security lapses that exposed personal information stored in more than 1 billion Yahoo user accounts.
The Marketing Edge - Understanding paid search advertisements
Paid search advertisements are a form of marketing within the sponsored listings of a search engine. These can be charged in one of two ways: by paying each time your ad is clicked or each time your ad is displayed. Pay-per-click, also known as PPC, is the most common form of paid search advertising and charges advertisers each time their ads are clicked, while cost-per-impression charges advertisers each time their ad is displayed.
Paid search advertisements are an effective way to market your business online, but if you’re not sure how they work, how to set them up or how to track their effectiveness, this is for you!
Here are the three key points to know:
The Marketing Edge – Targeting audiences with Facebook advertising tools
Reaching people interested in your product or service must be done in steps – the first of which is determining your target audience.
Once you’ve discovered who is most interested in what you offer, connecting with them comes next. To reach potential customers, you don’t have to search high and low. Instead, you can turn to a tool billions of people use every day: Facebook. This popular social media platform has plenty of tools for businesses hoping to reach their target audience. With Facebook advertising tools you can be as broad or as specific as you’d like so you can engage potential customers.
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