Review site Yelp battles extortion claims
SAN FRANCISCO — First the chefs of a small Italian restaurant got mad at online review site Yelp. Instead of trying to get better reviews, they decided to take a different approach: get terrible ones.
The campaign helped Botte Bistro get a rating of one out of five stars, as more than 1,000 reviewers left hundreds of tongue-in-cheek reviews panning the Richmond, California, eatery, said chef Michele Massimo, adding that it boosted business.
McDonald’s invites icky questions about its food
NEW YORK - McDonald’s wants to explain why its burgers may not rot and that there are no worms in its beef.
The world’s biggest hamburger chain is confronting unappetizing questions as part of a U.S. campaign to beat back perceptions that it serves Frankenfood. The company has run similar campaigns in Canada and Australia and said Monday it’s bringing the effort to its flagship market.
Add a Dash of Sugar and Spice in Your Social Media Marketing this Holiday Season
I love this time of the year! Fall is an exciting time – the trees are putting on a majestic show for us, Halloween is right around the corner, followed by Thanksgiving, and the Holidays! That’s a lot of excitement packed in just a few weeks. For marketers and small business owners, this excitement is ten-fold – we’re only a few weeks away from Black Friday and Cyber Monday, and planning can make a huge difference on our year-end bottom line.
So buckle down, take a sip of your pumpkin spice coffee, and let’s get creative with your social media marketing campaign this holiday season! Here are 10 tips to help you rock this season:
Small employers should check out the Health Care Tax Credit
New and existing small employers who do not yet benefit from the Small Business Health Care Tax Credit should look into whether the credit can help them provide insurance to their employees.
For tax years beginning in 2014 and after, the maximum credit is 50 percent of premiums paid for small business employers and 35 percent of premiums paid for tax-exempt small employers, such as charities.
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