Using remarketing to get your website visitors back
Have you ever wondered how advertisements for websites you’ve looked at previously just happen to show up while you are browsing the web? Maybe you thought it was a little creepy, or maybe that ad enticed you to revisit that website. Either way, this Google feature known as remarketing is a great way for businesses to put their image in the eyes of consumers who at one time expressed interest in their brand.
Remarketing uses a small snippet of code to track what pages users are going to on your site. To start remarketing with Google, you need to place a tag on all pages of your site. You can find the code in your AdWords account. Once you have the tag in place, you need to create lists for AdWords to segment the people who visit your site’s specific pages. The final piece of the puzzle is to build an AdWords campaign based on your lists that will show different messages to the different segments.
BIZ Briefs - April 23rd, 2014
Bangor Federal to award 14 local food pantries with funds raised for Campaign for Ending Hunter
BANGOR — Bangor Federal Credit Union is awarding 14 area food pantries with generous donation checks on Tuesday, April 22, 2014 as the result of a successful Campaign for Ending Hunger. The event will be held at 10 a.m. in the conference room of Bangor Federal’s Hogan Road branch. A representative from each food pantry will attend the ceremony to accept their share of $24,416.03 that Bangor Federal raised this past year.
Once-soaring tech stocks sinking
SAN FRANCISCO — The stock market’s laws of gravity are ravaging its highest fliers.
Just look at the list of technology trailblazers whose values have plummeted from record highs during the past few weeks. Investors have re-focused on safer sectors such as utilities, health care and consumer staples instead of companies that promise potential growth from online services that are building huge audiences.
The benefits of advertising through the Google Display Network
Google offers businesses many powerful tools to help spread and monitor their brand online. Google AdWords is one of those tools, which provides businesses with the opportunity to show up in Search Engine Results Pages (SERPs) when certain keywords are searched. Businesses may not know, though, that they can also use AdWords to advertise on websites within the Google Display Network (GDN)—and there are many benefits of doing so. If you have a little extra cash in your advertising budget, here are a few reasons why you might want to consider using it to advertise in the Google Display Network.
Expand your reach
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