How to develop a buyer persona
Whether you are a B2B or B2C business, your success depends on the people who are purchasing your product or service. Your clients are just as diverse as their perspectives, needs and wants. This is why it is important to know who these clients are so you know how to best reach them. Before you can decide how to market your product or service, you need to develop a buyer persona – a model or prototype of your ideal buyers. To do this you must ask yourself a few key questions and do some research to find the answers:
Who? Who are your ideal prospects based on demographics? Where do they live? What is their income? Their age? Relationship status? Do they share hobbies or interests, motivations or attitudes?
Where? Where are your clients geographically? Where are they digitally? Where and how do they search for information? What social media channels are they using, if any? Where and how do they shop?
Western Maine Ed Camp
FARMINGTON —The University of Maine at Farmington and Western Maine K-12 school districts are collaborating to present their second annual Western Maine EdCamp. This professional development opportunity is offered to empower educators of all kinds to share their vision for high quality teaching and learning.
EdCampWME is free and open to the public and will be held from 8 a.m. to 2 p.m., at Mt. Blue High School, in Farmington, Saturday, Feb. 6 (Feb. 7 snow date.)
Skowhegan Savings grants $50,000 in matching funds to Skowhegan Library
SKOWHEGAN - Skowhegan Savings Bank’s Charitable Foundation has announced to make matching grants in the amount of $50,000 towards the construction of the elevator addition on the west side of the Skowhegan Free Public Library. These grants bring Skowhegan Savings Bank’s Charitable Foundation total contributions to the library’s renovation project, a project started in 2007, to $150,000. The elevator’s construction represents the final phase in the repair, restoration and renovation of the 1889 library building.
“We are very excited to help bring this project across the finish line,” remarked John Witherspoon, president of Skowhegan Savings Bank. “The Library is a cornerstone of our community and this project will assure its vibrancy for years to come.”
Accounting students to offer free tax filing assistance
ORONO — Accounting students in the Maine Business School at the University of Maine are offering free federal and state income tax filing assistance to the public, under the supervision of Martha Broderick, Esq., a lecturer of business and commercial law.
From January through April 15, excluding March 7–21 during Spring Break, free help sessions will be available by appointment 11:30 a.m. to 2 p.m. Thursdays in the third-floor faculty lounge in D.P. Corbett Business Building on campus, and from 11:30 a.m. to 3 p.m. Fridays, at the Orono Public Library, 39 Pine St.
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