Camden National Bank introduces new logo and brand
CAMDEN – Camden National Bank recently unveiled a new logo and look that coincides with its upcoming merger with The Bank of Maine and reflects the joining of these two financial institutions. The newly designed logo and Camden National Bank’s well-known anchor symbol creates a new, modern look and feel that reflects the company’s growth and positions it for the future. The Bank’s upcoming merger with The Bank of Maine is scheduled to be complete on Oct. 16.
“Our new brand image reflects our 140-year history of local decision-making and personal service, as well as our ability to know our customers, be forward-looking and embrace the future of banking,” said Gregory Dufour, president and chief executive officer of Camden National Bank. “It represents the coming together of two great community banks and our commitment to serving our expanded footprint and delivering smart solutions for our customers no matter where they live or go.”
October events at Green Acres Kennel Shop
BANGOR - Green Acres Kennel Shop is celebrating its 50th anniversary in business and 20 years of ownership by Paula and Don Hanson. Starting on Saturday, Oct. 10 and throughout the next 12 months there will be several special events offered to the public. October’s events include the following:
People On The Move - (09/30/15)
City manager announces selection of Water Quality Management director
BANGOR – City Manager Catherine Conlow recently announced the selection of Andrew F. Rudzinski of Corinth as director of Water Quality Management for the City of Bangor. Rudzinski was selected from a field of 11 candidates, including both internal and external applicants.
Rebranding: When is the right time?
With one of the top 50 largest companies in the world (Google) unveiling their redesigned logo this month, it seems like an appropriate time to talk about rebranding!
Rebranding is a normal part of any company’s life. There comes a time for every company to freshen up their look—we’ve seen major companies going through a rebranding process including Coke, Nike, Walmart, Apple and most recently Google. However, it’s important to note that rebranding is a big process, and a costly one. It doesn’t happen overnight and companies should make sure they’re ready for it and doing it for the right reason, so it is actually beneficial to the business.
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