Why hiring a professional marketer can be cost effective for your business
It’s a common practice for small businesses to bring their marketing efforts in-house. After all, why pay outside agency fees for services you can do yourself with just a little extra time and effort? Unfortunately, many businesses don’t fully realize the time, energy and hidden expenses that even simple marketing projects can involve. For businesses with limited resources, in fact, it can actually cost more to manage these activities in-house than outsourcing it.
Marketing is an ongoing activity (like accounting), not a one-time project. A professional marketer doesn’t just add gloss to a brochure or polish to a sales pitch; they ensure that every component of your marketing strategy – from market research to distribution – is integrated into a strong, consistent program that reaches your target audience and reinforces your brand image. Having a professional handle such an integral part of your business not only saves money by getting the work done efficiently and accurately, but also yields a much higher return on your investment. Here are a few reasons to consider outsourcing your marketing activities to an agency:
Woodman's Bar & Grill turned 10 on May 24
ORONO - Past employees, including one flying back all the way from Colorado, are gathering at Woodman's for a private party to celebrate!
Ten years ago three friends from the University of Maine decided to put roots down in Orono after graduation. The Psychology major, Bio major and English major joined forces and founded Woodman's. They're still at it, and Mark Horton, Heather Furth and Abe Furth are throwing a party for the dozens and dozens of current and past employees.
BIZ - People On The Move
Bangor Region Chamber of Commerce announces CEO departure
BANGOR - The Bangor Region Chamber of Commerce announced today that its president and chief executive officer for the past five years will be leaving the organization in August.
Rethinking money for college
When it comes to money for college, we sometimes get so overwhelmed that loans seem like the only way to go. But how about some of these ideas? They may not cover all of your needs, but depending on where you go to school and what talents you have, these ideas could help you earn some serious money towards your schooling.
Sell online. Are you an expert or well-versed in an area that might translate into selling awesomeness? Items such as toys, cameras and textbooks may be purchased for enough less than they could be sold that you may reap a nice margin. Can the things be found at local yard sales and sold online? There are people who make good money at this because they know their field and they work hard.
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