The Marketing Edge - Understanding paid search advertisements
Paid search advertisements are a form of marketing within the sponsored listings of a search engine. These can be charged in one of two ways: by paying each time your ad is clicked or each time your ad is displayed. Pay-per-click, also known as PPC, is the most common form of paid search advertising and charges advertisers each time their ads are clicked, while cost-per-impression charges advertisers each time their ad is displayed.
Paid search advertisements are an effective way to market your business online, but if you’re not sure how they work, how to set them up or how to track their effectiveness, this is for you!
Here are the three key points to know:
The Marketing Edge – Targeting audiences with Facebook advertising tools
Reaching people interested in your product or service must be done in steps – the first of which is determining your target audience.
Once you’ve discovered who is most interested in what you offer, connecting with them comes next. To reach potential customers, you don’t have to search high and low. Instead, you can turn to a tool billions of people use every day: Facebook. This popular social media platform has plenty of tools for businesses hoping to reach their target audience. With Facebook advertising tools you can be as broad or as specific as you’d like so you can engage potential customers.
Super Bowl ad winners and losers
NEW YORK — The New England Patriots defeated the Atlanta Falcons during a nailbiter Super Bowl 51 — and there were clear winners and losers off the field, too.
Advertisers had to tread carefully this year in a divisive political climate. Some went for all out escapist humor like T-Mobile and Tide, while others tried to take a more serious tone like the American Petroleum Institute. With 30-second ads costing around $5 million, and more than 110 million people watching, it’s a huge gamble to advertise during the game even in a less politically charged atmosphere.
Here are the winners whose gamble paid off, and losers who struck the wrong tone.
The Marketing Edge – How to use Instagram for your business
With over 500 million active monthly users and an average of 95 million photos and videos shared every day, Instagram is a powerful visual tool that can engage audiences far and wide. eMarketer reported that in 2015 48.8 percent of brands used Instagram. They also predicted that number would rise to 70.7 percent in 2017, surpassing Twitter.
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