Tips to increase your B2B conversion rates in 2015
Anyone engaged in business to business (B2B) marketing and sales can attest that it is not an easy task. B2B requires research, marketing skills and aptitude, and - above all else - perseverance. As a small business owner, I perform both marketing and sales functions for my agency. This can be both challenging and insightful at the same time, and over the years I’ve learned a few helpful techniques in courting potential clients and working with them after conversion. Here are a few lessons I’ve learned along the way in my career:
If you hear from the IRS
There it is, sitting in your mailbox, the unexpected envelope from the IRS. For many people it’s a moment of dread.
Don’t panic – and don’t ignore it. Receiving a letter doesn’t mean the IRS will be beating down your door tomorrow. It means they have a question with your return, or are wondering why you haven’t filed. Millions of these letters are sent out every year. To be fair, often times it is a request for more money. But not always; once in a while people get notices saying they will be issued a larger refund than expected. Whatever it says, don’t burn it and hope it will go away. If no timely response is received, the IRS assumes you agree with their correction and begins making plans to collect it from future refunds or other sources.
Expera Specialty Solutions, LLC, announces agreement to acquire Old Town Fuel & Fiber
KAUKAUNA, WI - Expera Specialty Solutions, LLC, a portfolio company of KPS Capital Partners, LP, announced recently that it has entered into a definitive agreement to acquire certain assets related to the Old Town Fuel & Fiber pulp mill from its senior secured lender. Expera expects to complete the transaction as part of a sale process under Section 363 of the United States Bankruptcy Code. Financial terms of the transaction were not disclosed.
Old Town is a high-quality pulp mill with the capacity to produce more than 200,000 tons annually of Northern Bleached Kraft pulp. The business was founded more than a century ago and is located in Old Town. The business closed this past August, which left the mill shut down indefinitely. Expera intends to invest significant additional capital and resources into Old Town to ensure the highest level of production quality and capacity.
Microsoft gives away Office apps for iPhone, iPad
SAN FRANCISCO — Microsoft is offering free upgraded versions of its Office software for iPhones and iPads, as the software giant further embraces the so-called “freemium” strategy favored by many newer companies seeking success online.
Give away a basic version of a popular service, and the world may beat a path to your door and be willing to pay a little more for extras, or so the thinking goes.
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