The Marketing Edge – Which social media channel is right for you?
When it comes to social media marketing, there are many options for platforms to use, and more becoming available every day. However, not all of these are right for every business. Choosing your social media strategies wisely allows you to invest time and resources into activities that will help you meet your business’ needs and goals.
More small businesses going with mobile-first strategies
NEW YORK — GreenPal CEO Bryan Clayton came to realize he had to scrap his company’s $90,000 website.
The Marketing Edge – Why traditional advertising still matters
When you rotate the dial on the radio on your way home from work, turn on your television to watch the local news in the morning or open your local paper to scope out the yard sales in town over the weekend, you’re bound to be exposed to advertising.
Florida farmers eying hops as next niche crop
APOPKA, Fla. — With the state’s iconic citrus industry reeling due to a so-far incurable bacterial disease, some Florida farmers are eyeing a new niche crop that can tap into the country’s burgeoning beer-brewing business: hops.
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