The Marketing Edge – How to manage your pay-per-click campaign
If you want your pay-per-click campaign to succeed, you need to consistently monitor and manage it. Because the bidding auction is continuously changing with the addition of new advertisers and keywords, managing these campaigns can require some additional knowledge. There are multiple ways to ensure that your campaign is performing its best.
Here are five tips to help manage your pay-per-click campaign:
The Marketing Edge – 5 blogging tips to improve SEO
Do you have a brand-new website? Ensuring your web pages are optimized for search engines is the first step in the search engine optimization (SEO) process. Choosing relevant keywords, making sure those keywords are repeated through your content, and specifying title tags, meta descriptions and more can give your website a solid foundation to build from, but did you know that there are blogging tips to improve SEO?
The Marketing Edge - 5 free graphic design tools
High-quality graphic design tools are expensive – there’s no question about that. If you’re a business on a budget, but need great design to help with your marketing efforts, you might be wondering where to find the best free graphic design tools. There are a ton out there, but these stand out from the rest due to their high-quality and lack of subscription fees.
The Marketing Edge – Researching keywords for pay-per-click advertising
If you’re new to pay-per-click advertising and want to get started on a campaign for your business, the first and most important step is learning how to do keyword research. Keywords are relevant words to help people find the products or services your business offers. Your selection of keywords can include a combination of single words and search phrases like “coffee” and “gourmet iced coffee.”
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