Your customers want you to blog – like a ninja
Blogging takes regular time and investment, resources which many smaller businesses may not have. However, the benefits of blogging far outweigh the extent of the commitment, especially in today’s customer-centric market. A well-written blog can influence consumers’ opinions and purchase decisions far more than social networks do. Here are a few reasons why you should blog regularly:
1. Blogging is an easy and cost-effective way to build a relationship with your customers. You don’t need to be a graphic designer to create your business blog and share unique, engaging content with a targeted audience. Most blogging platforms are user-friendly and straightforward; some even include calendars to help you keep a regular schedule. What’s more, blogs can reduce marketing costs by combining strategies. They boost SEO, promote brand awareness, engage readers, fuel discussions and comments and guide visitors back to your website – all services that can add up if invested on separate channels.
Geaghan Brothers Brewing Co. officially expands to Brewer
BREWER - While much of the craft beer industry is celebrating American Craft Beer Week, Geaghan Bros. Brewing Co. had their own local celebration recently as they celebrated the official opening of their brewery production facility expansion in Brewer. The celebration included an official ribbon cutting, and Brewer's Deputy Mayor Bev Uhlenhake presented the Geaghan Brothers Larry, Peter and Pat, along with Larry's son Andrew, a key to the City.
The brewery in Brewer will have a 20-barrel brewing system with 40 barrel fermenters. This is about eight times the production capacity of the barrel system currently being used at Geaghan's Pub & Craft Brewery in Bangor. The increase in capacity will allow for more distribution and the bottling of Geaghan Bros. branded brews in 6 pack and 12 pack varieties, which is something new for the Greater Bangor market. The closest brewery with 6 packs available in stores is Atlantic Brewing Co. out of Bar Harbor
Ribbon cutting at the newly expanded Hancock County Bar Harbor Airport
BAR HARBOR - A $3.1 million facelift and expansion has doubled Hancock County Bar Harbor Airport’s (BHB) terminal from 5,000 to 10,000 square feet. The small county airport with 2,200 commercial flights annually has upgraded its security area, added new customer service areas and made a more aesthetically pleasing space to an airport that is currently host to two commercial airlines as well as many private planes per year, occasionally including Air Force One.
“FAA Improvement Funds financed 87.6 percent of the project. The Maine Department of Transportation is providing 4.5 percent, and the local airport share is 7.9 percent,” stated Brad Madeira, airport manager. “We really needed to accommodate more passengers and improve TSA screening. The original building was designed in a pre-TSA era.”
Belfast Airport seeking businesses to provide aviation services
BELFAST – The City of Belfast is currently seeking one or more businesses (referred to within the flying community as Fixed Base Operators) to consider relocating or expanding to Belfast Municipal Airport to provide aviation-related services. Belfast Municipal Airport, a 320-acre general aviation airport possessing a 4,000-foot by 100-foot main runway, was originally built in the 1940s and caters to corporate jets and small aircraft (there is no regular commercial flight service); two of Belfast’s larger businesses, Athena Health and Front Street Shipyard, regularly use this airport. The airport has 17 aircraft based there, along with 24 privately-owned hangars, separate from the City’s own facilities located there.
For many years, and up until just recently, the airport was fortunate to have a Fixed Base Operator located there, who provided a variety of services to the aviation community, including aircraft maintenance, charter flights, scenic flights, flight training, tie-down services and aviation fuel (100 low-lead) fuel sales.
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