Bourbon production reaches highest point since ‘70s
LOUISVILLE, Kentucky — Kentucky bourbon makers are making a big bet by stashing away their largest stockpiles in more than a generation.
To put it in bartenders’ lingo: Distillers are putting up the tab for millions of rounds of bourbon years before they are even ordered. The production poses an inherent risk, but hitting the moment right — a big supply meshing with big demand — could mean a serious payday for companies big and small.
BIZ - People on the move - 08/20/14
Greater Bangor Convention and Visitors Bureau announces new hire
BANGOR - The Greater Bangor Convention & Visitors Bureau is pleased to announce its recent hire of Hannah Young, who will be joining the GBCVB team as the events and communications coordinator.
How to use Facebook remarketing
Remarketing has been around for a while now, but many small businesses have been leery to try this somewhat advanced online marketing strategy. Now that Facebook has rolled out its own version of remarketing, though, you don’t have to be a Google AdWords pro to reach your recent website visitors. In fact, Facebook has made it pretty easy to get information from your website about recent Facebook users’ interactions with your website. Below are three simple steps to begin taking advantage of this new tool:
Step One: Go to Ads Manager in Facebook and click on Audiences on the left side of the page. A form may pop up, but if not, simply select the green Create Audience button and choose Custom Audience from the drop down. Next, choose the type of audience you want to create on Facebook. In this case, you’ll want to choose Custom Audience from your Website. Here you can select which of your website pages you want to gather the audience from. You can choose to record anyone who visits your website, or you can track those that visit specific pages. For instance, do you want to target people who have viewed a certain product on your page but didn’t purchase it? You are able to define those parameters here.
BIZ - Briefs (08/20/14)
Wreaths Across America announces plans for a specialty license plate
COLUMBIA FALLS — Wreaths Across America (WAA), the national nonprofit best known for their annual wreath-laying ceremonies at Arlington National Cemetery and more than 905 locations nationwide, unveiled its plan to create a Specialty Maine License Plate.
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