If you own a summer seasonal business, you should feel optimistic about things to come. Now is the time to prepare to make the most of it. Here are a few things you should take care of before the onslaught of business.

Make sure …

You set your business and financial goals - What do you want to accomplish this season? Is everything in place to meet your goals?

Your marketing strategy is ready to roll - Is your website updated? Is your social media presence in place? Are your rack brochures ready to hit the hotel lobbies?

You have the right people on your team - Hire “right” early in the season to save you headaches later on! Be sure your team is well-trained in providing exceptional customer service to insure repeat business this season and next.

You plan time for YOU (in advance) - Schedule time off for yourself, even if it’s just a few hours a week. You will need a break to survive the rigors of the season!

You have back-ups to cover for you - You are only human – you may become ill or need to need to take extended time off. Be sure your business can run without you!

Finally, it’s important to remain positive and nimble – and adapt as needed. I know from experience that the season will be full of unexpected surprises (hopefully good ones). That is part of the fun of being in business for yourself. Here’s to a great (and profitable) 2012 summer in Maine!